Alice Auaa is a Japanese Gothic Lolita fashion label and clothing brand. The brand, first started in 1993 with the opening of “Alice in Modern Time” in Kobe, Japan has grown to become a premiere location to find and acquire high-end Japanese fashion made in the 19th century style Lolita fashion. The shop advertised itself as a “London” underground fashion scene with clothing fashioned after punk and new wave music artists of the time. Club events were held early on and the brand worked, through its owner y.Funakoshi to build its credibility and popularity. The brand appeared twice in the Osaka collection in 1996 and 1997.