Google purchased the initial developer of the software, Android Inc., in 2005. The unveiling of the Android distribution in 2007 was announced with the founding of the Open Handset Alliance, a consortium of 86 hardware, software, and telecommunication companies devoted to advancing open standards for mobile devices. Google releases the Android code as open-source, under the Apache License. The Android Open Source Project (AOSP) is tasked with the maintenance and further development of Android.
Android has a large community of developers writing applications ("apps") that extend the functionality of the devices. Developers write primarily in a customized version of Java. Apps can be downloaded from third-party sites or through online stores such as Google Play (formerly Android Market), the app store run by Google. As of February 2012 there were more than 450,000 apps available for Android, and the estimated number of applications downloaded from the Android Market as of December 2011 exceeded 10 billion.
In 2010, the Android phone commercials (for the Android au) released featured the Jumping Film and Twister Film as the visuals for several commercials while using the LLG vs Guéna LG Radio Remix of "Poker Face" as background music in all of the commercials made. Also, some commercials featured images of the cover art for The Fame and The Fame Monster. In 2011, the Android phone commercials (for the au「REGZA Phone IS04」) released featured a backdrop originally used during the performance of "LoveGame" in the theater version of the Monster Ball. while using "Born This Way" as background music.
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