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Angels Fancy Dress is a clothing brand founded by Daniel Angel. In 1813, a tailor from Frankfurt arrived in London with barely a word of English. He headed for Seven Dials and set up a barrow selling second hand clothes. He later opened a second hand clothing shop with his son Morris providing a service for those who wanted good quality clothes at reasonable cost. Morris and his son Daniel (3rd generation) moved to premises on Shaftesbury Avenue in the late 1880's and Daniel opened a bespoke department in this new respectable environment.