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Avelon is a fashion brand founded by Erik Frenken, born in Amsterdam in 1976, he graduated cum laude with a BA Hons in Fashion Design from The Royal Academy of Art The Hague and in 2004 he completed an MA with distinction from Central Saint Martins in London as the first Dutch designer ever to be admitted to CSM. After an experience at the Alberta Ferretti’s atelier, he joined Viktor & Rolf and covered the position of Head Designer of Women’s wear for 4 years, creating collections with his seemingly innate eye for creativity. In 2008 Frenken started as Design Director for Avelon and in 2010 he took over the brand to develop and extend the Women’s and Men’s collections.