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Bésame Cosmetics was created by artist, cosmetic historian, and designer Gabriela Hernández after a life-long love affair with vintage beauty. At 12, she immigrated to the U. S. from Buenos Aires. She fully realized her passion for the creative arts with a fine art degree from Art Center in Pasadena, California, and became a photographer, art director and published author (Classic Beauty: The History of Makeup, Schiffer). The brand was founded in 2004.