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Boy London is a designer brand founded by Stephane Raynor in 1976, it was when he opened the BOY store on the Kings Rd. Raynor briefly lent his hand to opening another famed store, PX, in 1978, where under his guidance the scene surrounding him and his enterprises (led by Visage’s Steve Strange and DJ Rusty Egan) came to be known as the infamous ‘Blitz Kids’ (the original club kids), before returning his full focus to BOY LONDON in 1980. Where the brands Parisian nightclub ‘CLUB BOY’ rose to notoriety, before finally imploding in 1985 at the height of its notoriety.