Coty Inc. was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
Partnership
On November 11, 2010, Coty Inc. officially announced the signing of Lady Gaga to develop and market her first-ever signature fragrance. Bernd Beetz, CEO of Coty, said in a statement: “Lady Gaga’s universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers.
“Coty is recognized as a world leader in celebrity fragrance. Globally, Coty‘s leadership in celebrity fragrance is undisputed. We welcome Lady Gaga to the Coty family and look forward to breaking boundaries that will allow people to experience beauty in a different and unique way”. The yet-to-be-named fragrance is expected to launch in spring 2012. Distributed worldwide, it will be managed by Coty Beauty in close collaboration with Lady Gaga, who will be Creative Director, and her Haus of Gaga team. Stephen Mormoris, senior vice president of marketing for Coty Beauty says: “The marketing behind Lady Gaga’s fragrance will be unprecedented and groundbreaking. We are working toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience and a timeless, enduring packaging design that is part of Gaga’s overall artistic sensibility”.
Lady Gaga Fame
- Related article: Haus Laboratories
Fame is the first perfume released by Lady Gaga, launched in August 2012. The fragrance was revealed in a press release on June 14, 2012. The perfume is produced in the Haus Laboratories in Paris. The tagline of the fragrance is "The First Ever Black Eau de Parfum". Learn more
Eau de Gaga
- Main article: Eau de Gaga
Eau de Gaga is the second unisex perfume by Lady Gaga, launched in 2014, through the Haus Laboratories label in association with Coty Inc. The fragrance was revealed via Twitter on August 7, 2014 with first promotional photo by Steven Klein. Learn more