RTL II

RTL II (formerly RTL 2) is a privately owned, commercial, general-interest German television channel.

"It's fun." 2009 Campaign[]

The campaign started airing on June 28, 2009.

Date	June 19, 2009
Location
Creative director	Matthew Williams
Production	OPIUM effect GmbH

Edit

Bodysuit by Vilsbøl de Arce, boots by Cesare Paciotti for Ohne Titel, shoulder pads by Manish Arora, and three rings by nOir Jewelry.

Edit

Dress and hat by Pierre Cardin.

Edit

"It's fun." 2010 Campaign[]

Lady Gaga wears a dress by Atsuko Kudo, a coat by House of Blueeyes, a mask by Maison Michel, gloves by Gaspar Gloves, and a brooch by Chanel.

Credits[]

Shot on September 7, 2009
Director: Markus Stummer
Producer: Opium Effect GmbH
Camera: Peter Erlemann
Digital Imaging Technician: Michael-Philipp 'Mike' Stiebing

2011 Campaign[]

Gaga went to the MMC Studios in Cologne to shot a serie of TV ads that debuted on October 14, 2011. The project was produced by coconut media (Cologne) on behalf of the agency Leitwerk Medien (Munich) and RTL II. The ads were inspired by movie classics, such as Metropolis, Sin City, and 2046. In all station IDs, the superstar interacts with the new 3D logo of RTL II. Whether on a futuristic bike, with an UFO or in a hamster wheel, there is a basic theme to all of them: Lady Gaga electrifies the RTL II logo.

"I'm a big fan of German expressionist films, and 'Metropolis' is one of the most inspirational movies of all time. Together, RTL II and I, have reinterpreted the aesthetics to create a modern marketing message" Lady Gaga.

Lady Gaga wears a shirt and a hat by Versace.
Lady Gaga wears an Unknown latex outfit, heels by Pleaser, and gloves by Void of Course.
Lady Gaga wears a skirt by Ryan Jordan, boots by Versace, and gloves by Void of Course.