The ARTPOP Pop Up: A Lady Gaga Gallery were two pop-up shops located in Los Angeles and New York. The galleries opened to the public on November 11, 2013 and closed on November 13, 2013. The pop ups provided the fans a chance to celebrate and engage with all things "ARTPOP", view Gaga's previous outfits, props, artwork, photos and video installations, alongside interactive experiences provided by Just Dance 2014 and Beats By Dr. Dre.
Installations
The two shops included similar features but had different outfits. This included oversized printed single framed covers, blue Gazing Ball and various lyrics from ARTPOP songs. The ARTPOP app was also on display and available to use.
Just Dance 2014
The Just Dance 2014 station had two bodysuit-clad dancers allowing fans to dance for 30 seconds each to Gaga's "Applause" video and upload to various social networks. They demoed "Just Dance 2014" which the fifth game in the series developed by Ubisoft. The series' title is derived from the Lady Gaga song of the same name which appears in Just Dance 2014. Before the 2014 version, no Lady Gaga song was available on the game.
Beats by Dr. Dre
Fans wall and make-up station
Fans were allowed to mark up a designed wall of the shop with magic markers. A makeup station, where fans can apply their own Gaga-inspired makeup and take photos of themselves, is also available.
Merchandise
t-shirts, magazines, album.
New York Gallery
Los Angeles Gallery
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