Don Emilio Pucci, Marchese di Barsento (20 November 1914 – 29 November 1992) was an Italian aristocrat, fashion designer and politician. He founded his own brand in 1947 in Florence, Italy. After Emilio Pucci's death in 1992, his daughter, Laudomia Pucci, continued to design under the Pucci name. The French LVMH luxury goods empire acquired 67% of Pucci in 2000. Laudomia became Image Director, while LVMH brought in major designers such as Christian Lacroix (creative director 2002-05), and in October 2005, Matthew Williamson, and Peter Dundas from 2009. Other designers who have worked for the label include Stephan Janson and Julio Espada. In March 2015, Massino Giorgetti was named creative director, replacing Peter Dundas. Then from 2017 to 2021, Pucci operated without a creative director, relying on a team of designers. Since June 2021, LVMH owns 100% of Pucci. Laudomia Pucci remained in charge of the house's archives and heritage. In September 2021, Camille Miceli became creative director of Pucci.
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