Shiseido

Shiseido Company, Limited (株式会社資生堂 Kabushiki-gaisha Shiseidō^?) is a major Japanese hair care and cosmetics producer. It is one of the oldest cosmetics companies in the world. Founded in 1872. It is the largest cosmetic firm in Japan and the fourth largest cosmetics company in the world.

Be Yourself Campaign

Selfies

(Aug 30, 2014)

(Aug 26, 2014)

(Aug 17, 2014)

(Aug 1, 2014)

(Aug 17, 2014)

(Aug 14, 2014)

(Aug 8, 2014)

(Aug 6, 2014)

Video announcement & Behind the scenes

[2]

Spot

• Released: April 16, 2015

Commercials

1st

• Released: July 27, 2015
• Footage: Ellen von Unwerth
• Location: Lady Gaga's New York City apartment and St. Jerome's Bar

[1]

[2]

[3]

[4]

1. Lady Gaga and Asia wear custom outfits by Marina Hoermanseder, and Lady Gaga wears sunglasses by h0les x I Still Love You NYC.
2. Lady Gaga wears a dress by Halston from New York Vintage.
3. Lady Gaga wears a dress by Donald Brooks from New York Vintage, sandals by Manolo Blahnik, and earrings by BaubleBar.
4. Lady Gaga wears a custom outfit by Brandon Maxwell x Lost Art™, pumps by Manolo Blahnik, eyebrows by A-Morir x Sarah Tanno, and a cap by Eric Javits.

2nd

• Released: October 12, 2015
• Footage: Ellen von Unwerth

[1]

[2]

[3]

[4]

1. Lady Gaga wears a bodysuit by Dolce & Gabbana.
2. Lady Gaga wears a dress by Norman Norell, and platforms by F. Pinet.
3. Lady Gaga wears earrings and bangles from New York Vintage, and sandals by Manolo Blahnik.
4. Lady Gaga wears an outfit by Long Tran, platforms by YRU, and an earring by Badacious.

Credits

• Director: Ellen von Unwerth
• Production by Serial Pictures / US and AOI Pro / Japan
• First assistant: John Ciamillo
• DP: Alexander Seiler
• Art Director: Nell Tivnan
• Prop Master: Jerry Kadar
• Costumer: Brandon Maxwell
• Hair by Frederic Aspiras
• Make Up by Sarah Tanno
• Manicure by Aya Fukuda

Links

• Official website
• Japan website