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Zynga

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Zynga

Zynga Inc. is the world’s largest social game developer with more than 250 million monthly active users playing their games which include CityVille, FarmVille, FrontierVille, Words With Friends, Mafia Wars, Zynga Poker, Café World, and Treasure Isle. Zynga Inc. games are available on a number of global platforms including Facebook, MySpace, Yahoo, the iPad, the iPhone and Android devices. Through Zynga.org, Zynga players have raised more than $10 million for world social causes. Zynga Inc. is headquartered in San Francisco.

Born This Way release partnership

SAN FRANCISCO – May 10, 2011 - Zynga Inc. Lady Gaga and Zynga announced a partnership to launch the mega-artist’s new album “Born this Way”. Launching May 17, the first-of-its-kind program gives “little monsters” throughout the world a first listen to exclusive un-released songs from the upcoming when they visit GagaVille, a uniquely designed neighboring farm in FarmVille. The full album also comes bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy. The program reaches across Zynga games and across platforms. Words With Friends, the popular mobile social game available iPhone, iPad, as well as Android devices, will feature a daily “Words with Gaga” contest, giving players a chance to win Gaga prizes including tickets to an upcoming concert and a signed copy of “Born This Way”. Zynga is also rewarding players with limited edition Lady Gaga virtual items on RewardVille.com for them to enjoy across the Zynga games they love to play.

Gagaville

GagaVille is a "neighbor" in the Facebook game, FarmVille. Lady Gaga and Zynga, the creators of FarmVille, teamed up to make GagaVille. From May 17th to 19th, one song from Born This Way will be exclusivly premiered if you finish the task that is given to you. VIP tickets are given to you after you complete a task an will be available for use on May 23rd, the day Born This Way is released. Zynga Rewards is also giving out items inspired by Gaga for their other games as well.

I want to celebrate and share Born This Way with my little monsters in a special way that’s never been done before… Zynga has created a magical place in FarmVille where my fans can come play and be the first to listen to the album.”

—Lady Gaga

We’re focused on creating cool new ways to entertain and surprise our players. Our partnership with Lady Gaga offers many new experiences: Exclusive access to music in-game, a mobile contest, a free album bundled with Zynga game card purchases and limited edition virtual items across ten Zynga games. We want to thank Lady Gaga for working with us on this truly great surprise.

—Owen Van Natta, Zynga’s executive vice president of business

Release

Date Task Release
May 17 Plant 6 crystals.
Plow 6 plots.
Visit GagaVille.
"Marry the Night"
May 18 Plant 6 chrome daisies.
Buy 1 crystal flowerbed.
Visit GagaVille.
"Electric Chapel"
May 19 Fertilize 3 crops of your neighbor
Buy one sheep
Visit GagaVille.
"Fashion of His Love"
May 20 Collect 10 VIP tickets
Visit 3 neighbors
Visit GagaVille.
Born This Way (Album)
May 21 Collect 6 VIP tickets
Plant a tree
Visit GagaVille.
Born This Way (Album)
May 22 Collect 3 VIP tickets
Visit 3 neighbors
Visit GagaVille.
Born This Way (Album)
May 23 Plant 10 Chrome Daisies
Visit 3 neighbors
Visit GagaVille.
Born This Way (Album)

Images

Promo Video

Paws Up. Hoedown02:21

Paws Up. Hoedown. Lady Gaga goes to FarmVille

On May 16, 2011, Zynga released a video to promote the game.

Word's with Gaga

Lady Gaga and Zynga revealed a new word everyday during the time of their collaboration. Each word related to either Lady Gaga or the album. Players had opportunities to win a signed album and concert tickets to see Lady Gaga live. Winners were selected randomly, and the prizes were limited to the US only.

  1. Marry
  2. Chapel
  3. Love
  4. Born
  5. Paws

Zynga game card

Lady Gaga and Zynga released $25 Zynga game cards that were sold from May 15 to June 11 in Best Buys throughout the United States and Canada. These cars came with a free download of "Born This Way" with exclusive bonus tracks. The card could be redeemed on Zynga's website for the album download code, effective beginning on May 23, receive an exclusive Lady Gaga unicorn for FarmVille, and a chance to win a day “On the Set with Gaga”. As part of this sweepstakes, seven players who redeem eligible game cards will win a day on the set of Lady Gaga’s next music video shoot anywhere in the world.

Rewardville

Zynga and Lady Gaga released an opportunity to fans to receive exclusive virtual items by redeeming zCoins for limited edition virtual items inspired by Lady Gaga across 10 of Zynga's games, including: CityVille, FrontierVille, FarmVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, PetVille, and Vampire Wars. Starting on May 17th, Lady Gaga will announced codes that unlock exclusive Lady Gaga-inspired limited edition virtual items on 148 Clear Channel stations.

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