Fame is the first perfume released by Lady Gaga, launched in August 2012. The fragrance was revealed in a press release on June 14, 2012. The perfume is produced in the Haus Laboratories in Paris. The tagline of the fragrance is "The First Ever Black Eau de Parfum".
After the deal was signed, Gaga collaborated with perfumers Honorine Blanc, Richard Herpin and Nathalie Lorson of Firmenich to create what would be later called "Fame".
In late 2010/early 2011, word spread that the fragrance would smell like blood and semen. The name "Monster" was also registered for fragrance and cosmetic use. In an interview with The Kyle & Jackie O Show in 2011, Lady Gaga dispelled the rumor that her first perfume will smell like blood and semen and that it would instead smell like an "expensive hooker." However, she also stated "that in the creation process of the perfume she wanted to extract the feeling and the sense of blood and semen from the molecular structures, so that's were that [the blood and semen scented perfume rumor] came from. That is in the perfume but it isn't the smell of it. You just get the after-feeling of sex from the semen, and then the blood is sort of primal. It was taken out of my own blood sample, so it's like a sense of having me on your skin."
Honorine Blanc revealed that given the concept, "it was quite difficult to know where to start. It was quickly agreed that blood and semen was not a good idea.” Richard Herpin further explained to Allure magazine that the blood note smelled like "raw steak" and that they had the molecules that smell like blood and semen "but it would have been disgusting." In an interview with WWD in 2012, Gaga revealed that she will “probably use that [blood note] at some point, because it actually smelled quite good — but ultimately, the concept of Fame with this black fragrance to me was the most important thing."
- "Then came the idea of using the berry Belladonna, which is very poisonous. We realised that this ingredient captured the essence of what Lady Gaga wanted, and she really liked it. She wanted provocation, and the Belladonna delivered that.” — Honorine Blanc
From there, the Belladonna inspired the concept of a black fragrance:
- "I wanted it to be black, so I started thinking about the duality of meaning, which is something I always toy with in my music, and I thought that the name Fame would be good, because people would recognize that it’s something that is associated with me. But it’s also quite funny because it’s quite Warhol-ian and I don’t really give a shit about perfume. That’s sort of the point of it."