On November 22, 2012, a form was uploaded where people could submit information in order to be the first to know when the "Lady Gaga Fame App" will be available. After the submission, a link to an exclusive video named "Black Every Day: Japan" was given.

The website describe the app as "Transform yourself or a loved one with LADY GAGA FAME." The app was released on December 12, 2012:

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