On the weekend of February 11, 2012, Lady Gaga shot a commercial, directed by Steven Klein, in support of the perfume.

The first promo ads was released on July 14, 2012 exclusively on The ad campaign, which will begin running in September fashion, beauty and lifestyle magazines including Vogue, Harper’s Bazaar and Elle, was shot by Steven Klein and includes double-page spreads and single pages. On August 1, Gaga revealed the second ad. Depending on the market, an edited version with more male covering Gaga's body was used on billboard and magazine ads.

Lady Gaga covered the September issue of Vogue in support of the perfume.

  1. Ads on the first page, on the other side it include a scent strip
    1. Seen in "Cosmopolitan" (September 2012)
  2. Spreads with a scent strip
    1. "Vanity Fair" (September 2012)

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