ARTPOP FOOTAGE[]
The video was posted on July 20, 2013 on Youtube and was published in an article for V Magazine on July 22, 2013 with the following note: "We know you have questions, and we have answers... but, you'll have to wait for them. For now, gaze upon the beauty that is Gaga in this ARTPOP leak. Listen closely: you can hear it in her voice that she's just as impatient as you are for more to come, and it will, and it will SLAY. Patience, Little Monsters!"
LADY GAGA IS OVER[]
On August 12, 2013, Lady Gaga posted a short film by the Haus of Gaga. This video was filmed during the ARTPOP photoshoot in collaboration with Inez and Vinoodh . In video, Gaga is seen with a clear mask on her face, which she pulls plastic away from and stares at the camera with various looks. The purpose of the video was to address the criticisms Gaga faced after the Born This Way era, with insults such as "flop" and "she's over". The video was also used to promote Applause, the lead single from ARTPOP.
AN ARTPOP FILM STARRING LADY GAGA[]
On November 20th, 2013, Lady Gaga posted a short fashion film, shot by Inez and Vinoodh as well as the Haus of Gaga. This video was filmed during the ARTPOP. In the video, Gaga is seen in various sets and outfits, some of which include the motherboard chair, and the prosthetic arm, as well as new and unseen sets. The video was first debuted at the artRave in Brooklyn, New York, on November 10th, 2013.
According to MTV, a lot the performance in the video seems to be inspired by her friendship with performance artist Marina Abramović, who worked closely with Gaga for ARTPOP. The video brings to life many of the album's concepts. About teaching Lady Gaga her philosophies on performance art Abramović told MTV News the following:
| “ | You know it was wonderful because she's a good student and she really like to learn and she's very open to art and she also gives credits to artists, which is very generous. And I think it's a completely new collaboration of artist and pop musicians. Before everyone would stay in his own category, but we're in the 21st century, we have to blur the borders. And I think it's so important to go into each other's area and learn from each other and that is what's happening. | ” |
—Marina Abramović on MTV News | ||
