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Inez and Vinoodh/7-22-11

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Date July 22, 2011
Location Springfield in Nebraska Us
Models Yüyi, Barn Hooker and Mother
Camera EOS-1Ds Mark III by Canon
Make up artist Val Garland
Hair stylist Frederic Aspiras at Haus of Gaga
Nails Marian Newman
Fashion Director Nicola Formichetti at Haus of Gaga
Stylists Brandon Maxwell and Anna Trevelyan

7-22-11 Inez and Vinoodh Yoü and I 005-final

Tail by Millenium FX, sunglasses by Chanel (01455)

Harness by Zana Bayne, shoes by Pleaser

Veil by Perry Meek for Haus of Gaga, dress by Norma Kamali

On September 1, 2011, Gaga announced on her Twitter account that she had shot five "fashion films" related to the music video of the song, with Dutch photographer duo Inez van Lamsweerde and Vinoodh Matadin. After the tweet, Gaga released the first video, titled "Haus of Ü Featuring Nymph".

"We built a studio in a pig sty and worked for three days with her constantly coming off set to us and filming with us and taking pictures. What's incredible in there is that this is Gaga, as herself in the character that she is, related to the 'Yoü and I' video, and it's purely her." They went on to explain of Gaga: "She asked us to make these videos as a bridge between fashion and rock and roll, and since both are kind of equally important for her as an inspiration and starting point. So, she really said to us, 'Do your thing, what you would do in fashion context,' let's say, but relate it to the characters that she is in the 'Yoü and I' video."
  • Directed — Inez and Vinoodh
  • 2nd assistant camera (AC), sound technician — Derek Nelson
  • Creative direction — Lady Gaga
  • Fashion direction — Nicola Formichetti
  • Cinematography — Todd Heater
  • Lighting technician — Jodokus Driessen
  • Editing — Otto Arsenault




Featuring Yüyi

HAUS OF Ü ft02:16

HAUS OF Ü ft. YÜYI

feat. YÜYI

Featuring Barn Hooker and Mother

HAUS OF Ü feat02:27

HAUS OF Ü feat. BARN HOOKER AND MOTHER

feat. Barn Hooker and Mother

  • Released August 15, 2012

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