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La Perla is an Italian unisex clothing company; specializing in lingerie. La Perla was founded in 1954 in Bologna by corset-maker Ada Masotti. The company began manufacturing swimwear in 1971 and in 1993, it expanded into perfume. As well as being stocked in department stores internationally, La Perla has over 150 boutiques globally including London Sloane Street, New York Madison and Milan Via Montenapoleone. La Perla launched their new boutique concept in London and Milan in February 2014, followed by the opening of boutiques in Macau and Hong Kong in April 2014. In June 2014, La Perla held the first menswear catwalk show at Pitti Uomo, presenting the new concept men's loungewear and beachwear collection. In January 2015, La Perla presented the first ever La Perla Atelier couture collection during Paris Couture Fashion Week.