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The Cheek to Cheek era as its name implies, refers to the album cycle for Cheek to Cheek. Although the album was released on September 23rd, 2014, the era began in June 2014, when Gaga began teasing Cheek to Cheek, changed her fashion quite drastically from the ARTPOP era styles, and began working on future promotion for the album. The Cheek to Cheek era actually overlaps with the ARTPOP era since the artRAVE continued on into the Cheek to Cheek era.