The Joanne era as it name imply refer to the album cycle for Joanne. Although the album was released on the 21st of October in 2016, the era began on August 17, 2016 when Gaga announced "Perfect Illusion". The era is still present and will close at the last date of the Joanne World Tour.
During August, she teased her new single 'Perfect Illusion' via her Instagram feed posting a looping teaser the day before the single premiered.
Following the release of Perfect Illusion, Gaga released promotional single 'Million Reasons' a slow, country old Americana style reflecting upon her emotions regarding the breakup of her engagement to actor Taylor Kinney.
On 15th April Gaga headlined the Coachella music festival in California. During this performance she announced her new single 'The Cure' and performed the song live for the crowd. The Cure was made immediately available for streaming and download. While many believed this single meant the end of the Joanne Era, Gaga has continued to promote and perform songs from her most recent album with The Cure being a standalone single with no music video.