Lenny Niemeyer arrived in Rio de Janeiro in 1980. As she began her search for bikinis with the allure of the Carioca. She gave up trying to find bikinis that suited her style, hired a seamstress and purchased small amounts of lycra to design precisely the swimsuits she imagined.
In 1993, after 10 years designing and manufacturing bikinis to famous brazilian brands, Niemeyer decide to create her own brand, opening her first store in Ipanema, a neighborhood in Rio. Nowadays the brand owns more than 16 stores in Brazil. Besides bikinis and swimsuits the brand produces purses, shoes, accessories and a large collection of clothes.