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Levi Strauss & Co. (/ˌliːvaɪ ˈstrɔːs/) is an American clothing company known for its Levi's (/ˌliːvaɪz/) brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Bavaria, to San Francisco, CA to open a west coast branch of his brothers' New York dry goodsbusiness. The company's corporate headquarters is located at Levi's Plaza in San Francisco.