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Luli Fama is a swimwear designer brand founded in 2003 by Lourdes Hanimian, born in Cuba and bred in Miami. Luli and her brother-in-law, Augusto Hanimian are the creative forces behind Luli Fama. The designer duo met in 1990 while both working for Augusto’s aunt, a well-known swimsuit designer. Luli and Augusto first launched a company called Cover Style, a junior swim line.