MTV Video Music Awards
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The MTV Video Music Awards, also referred to as, the VMA's, were established at the end of the summer of 1984, by MTV, to celebrate the top music videos of the year. Originally beginning as an alternative to the Grammy Award Ceremony, the MTV Video Music Awards, have become a respected pop-culture award ceremony in its own right, and have often been called the "Oscars for youth". An acknowledgment of the awards ceremony's ability to draw millions of youth from kids to young-adults each year. MTV Video Music Awards have since become a coveted award, they are presented annually, and broadcasted live on MTV.
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2009 MTV Video Music Awards
Award show
The 2009 MTV Video Music Awards took place on September 13, 2009, at Radio City Music Hall in New York City, honoring the best music videos from June 19, 2008, to June 29, 2009. Comedian Russell Brand hosted the event for the second time in a row. The awards were held a few months after Michael Jackson died. The VMAs dedicated the night to Jackson with a retro-music video montage as a tribute. Madonna opened the show with a speech about Jackson. Janet Jackson made an appearance at the VMAs to pay musical tribute to her late brother and honor his career. For the finale of the show, they showed the trailer of Michael Jackson's This Is It.
Lady Gaga had a total of 9 nominations that night, making her the leading nominee, along with Beyoncé. Her nominations were "Video of the Year," "Best Pop Video," "Best Female Video," and "Best New Artist," for "Poker Face", and "Best Art Direction," "Best Special Effects," "Best Direction," "Best Editing," and "Best Cinematography" for "Paparazzi." The creative direction for the night was done by Matt Williams, choreography by Laurieann Gibson, and styling by Nicola Formichetti. Her dancers included Asiel Hardison, Sloan-Taylor Rabinor, Ian McKenzie, Mark Kanemura and David Lei Brandt, among others.
Red carpet
Lady Gagaarrived on the red carpet wearing a black dress, neck brace, top hat, and a Phantom of the Opera-esque mask. Her date was Kermit the Frog. Prior to entering the event, she was interviewed by Sway from MTV.
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- Lady Gaga: Dress by Jean Paul Gaultier, Feather Neck Brace and Ring by Keko Hainswheeler,Hat by Le Tour de Force, Mask by House of Blueeyes, Hair by Peter Savic, Makeup by Kabuki
Performance
Pete Wentz and Gabe Saporta introduced Lady Gaga to the crowd before she performed. She wore the Haus of Gaga Bleeding Bodysuit and mask by Keko Hainswheeler. Lady Gaga has often remarked that this performance was inspired by a Frida Kahlo self-portrait, the death of Princess Diana, and the public's fascination with the demise of the celebrity.
- Set list
- Intro/"Poker Face"
- "Paparazzi" (VMA Version)
- Lady Gaga: Bodysuit by Haus of Gaga, Mask by Keko Hainswheeler
- Dancers: Outfits by Jaiden rVa James
Best New Artist
Lady Gagawas presented the award for Best New Artist by Eminem and Tracy Morgan. Her red lace outfit was meant to be a continuation of her performance, with the red lace meant to be symbolic for the eternal martyrdom of fame.
Acceptance |
Backstage and audience
Lady Gaga was seen backstage and in the audience throughout the show. She sat behind Beyoncé, next to her manager Troy Carter, and in front of Perez Hilton. She posed bacstage with Kanye West and Amber Rose. After accepting the award for Best New Artist, she wore a Jean Paul Gaultier gown and headpiece by Philip Treacy.
- Lady Gaga: Dress by Jean Paul Gaultier, Headpiece by Philip Treacy
Press room
Lady Gaga posed in the press room after the awards ceremony with her moonman.
- Lady Gaga: Dress by Jean Paul Gaultier, Shoes by Viktor & Rolf
VMA afterparty
Lady Gaga attended a VMA afterparty at Avenue with Lady Starlight, Mark Kanemura, Asiel Hardison, and Perez Hilton.
- Lady Gaga: Dress by Jean Paul Gaultier, Headdress by Alex Noble
2010 MTV Video Music Awards
Award show
The 2010 MTV Video Music Awards took place on September 12, 2010, at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. Chelsea Handler hosted the event, the first woman in sixteen years—since the 1994 MTV Video Music Awards—to do so.
On August 3, 2010, the nominations were released and raised headlines all over the world as Gaga has been nominated for a record breaking 13 awards, 18 including "Video Phone". She also broke another record by being the first female to have 2 different videos in the same category, with "Bad Romance" and "Telephone" for "Video of the Year". Her other nominations were "Best Collaboration" for Telephone and Video Phone, "Best Choreography" for Bad Romance, Telephone, and Video Phone, "Best Female Video," "Best Pop Video," and "Best Art Direction" for Bad Romance and Video Phone, and "Best Dance Video," "Best Cinematography," "Best Direction," "Best Editing," and "Best Special Effects" for Bad Romance. She won eight of these ("Video of the Year," "Best Choreography," "Best Pop Video," "Best Dance Video," "Best Female Video," "Best Direction," and "Best Editing" for Bad Romance; "Best Collaboration" for Telephone.), a record for most female wins in single night.
Although she was the major nominee of the night, she did not perform because she was too busy with The Monster Ball Tour to prepare a performance. Instead, she spent the night making fashion statements in support of the repeal for Don't Ask, Don't Tell. Her styling was done by Nicola Formichetti.
White carpet
Lady Gaga joined the cast of the VMA lineup in 2010, with an entourage consisting of former soldiers discharged from service, due to "Don't Ask, Don't Tell", a policy of the United States' military. This policy forbids gay and lesbian soldiers from being open about their sexuality. The guests included Katie Miller, David Hall, Stacy Vasquez, and Mike Almy. After the show, an e-mail was sent out to those who had signed up through her official website, and on the e-mail, it mentioned that Gaga is "asking fans to join her and SLDN (Servicemembers Legal Defense Network) in helping repeal the discriminatory policy. Since the inception of "Don't Ask, Don't Tell" in 1994, SLDN has been legally defending and fighting for the rights of the courageous service members unfairly discharged."
While on the white carpet, she won the awards for "Best Dance Video", and "Best Collaboration" with "Bad Romance" and "Telephone", respectively.
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- Lady Gaga: Dress by Alexander McQueen, Headpiece by Philip Treacy, Underskirt by Alex Noble, Hair by Sam McKnight, Make Up by Billy B
Best Female Video
Lady Gaga was presented the award for Best Female Video for "Bad Romance" by Ellen DeGeneres. She wore the same outfit as on the white carpet.
Acceptance |
Best Pop Video
Lady Gaga was presented the award for Best Pop Video for "Bad Romance" by Chris Colfer, Jane Lynch, Cory Monteith and Amber Riley.
Acceptance |
- Lady Gaga: Dress by Giorgio Armani
Video of the Year
Lady Gaga was presented the award for Video of the Year for "Bad Romance" by Cher. She wore the infamous Meat Dress by Franc Fernandez.
Acceptance I'm beautiful in my way, 'cause God makes no mistakes. I'm on the right track. Baby, I was Born This Way Good night. |
- Lady Gaga: Dress by Franc Fernandez
Backstage and audience
Lady Gaga, being the night's biggest honoree, sat in the front row. She sat in front of Drake and was seen talking to Jared Leto. her guests that were with her in the audience during the show varied from Lady Starlight, Justin Trantar, Katie Miller, David Hall, Stacy Vasquez, Mike Almy, RedOne, Troy Carter, Vincent Herbert, Perez Hilton and Laurieann Gibson. Lady Gaga posed backstage with Ellen DeGeneres, Nicola Formichetti, Perez Hilton, Justin Bieber, and Cher.
Press room
Lady Gaga posed in the press room after the awards ceremony. She wore the Meat Dress by Franc Fernandez.
2011 MTV Video Music Awards Promotions
Leading up to the 2011 MTV Video Music Awards, Lady Gaga created several promotional commercials. The fashion direction for the commericals were done by Nicola Formichetti and styling by Brandon Maxwell.
Jazz Commercial
The first three commercials release come from one recording where Lady Gaga is seen rehearsing Yoü and I with a Jazz band, during which she removes her jacket and bra. She also discusses what art means to her.
| “ | I really believe that art is this huge lie. This big giant lie. We sing it, and we dance it, and we dress it everyday. And me and my friends all hope that someday we tell it enough that it becomes true. | ” |
| —Lady Gaga on her inspiration | ||
- Lady Gaga: Suit by Salvatore Ferragamo, Sunglasses by Haus of Gaga sunglasses, Ring by China Town, Shoes by Underground, Hair by Frederic Aspiras, Make Up by Tara Savelo, Nails by Aya Fukuda
It's been a long time since I came around |
Muse Factory
This is the final commercial released for the MTV Video Music Awards featuring Lady Gaga as the main subject. It was premiered on August 18, 2011 during an episode of the Jersey Shore. this commercial features a remix of "Government Hooker" and "Heavy Metal Lover". Four scenes were recorded for this promotion. The video begins with a puddle of blood with "GAGA" being written in it, and Lady Gaga wearing fishnets, a Salvatore Ferragamo shirt, and Emmanuelle Khanh sunglasses courtesy of Elton John. She is seen with a lightning bolt shadow over her face, referencing the Lightning Eye make-up she wore during the promotion of "Just Dance", and throwing away cards, referencing a scene in the music video for "Poker Face". She leaves the room to change into a Norma Kamali bodysuit, and invites the viewers into her "Muse Factory." Inside the "Muse Factory" are a table with the message, "Born This Way in the USA", the Semi Precious Weapons, the Dirty Pearls, Lady Starlight, and Darian Darling. During this scene, Lady Gaga wears a Stéphane Rolland dress, Pleaser boots, and Stephen Jones mask. Lady Gaga starts dancing and crawling on the table. Intercut are scenes of all the attendees toasting and drinking. Lady Gaga is scene wearing Tripp NYC bustier, Guns and Roses bandana, and black lingerie from Victoria's Secret.
[A] :Lady Gaga: Shirt by Salvatore Ferragamo, Sunglasses by Emmanuelle Khanh, Hair by Frederic Aspiras, Make Up by Tara Savelo, Nails by Aya Fukuda [B] :Lady Gaga: Bodysuit by Norma Kamali, Hair by Frederic Aspiras, Make Up by Tara Savelo, Nails by Aya Fukuda [C] :Lady Gaga: Dress by Stéphane Rolland, Boots by Pleaser, Mask by Stephen Jones, Hair by Frederic Aspiras, Make Up by Tara Savelo, Nails by Aya Fukuda [D] :Lady Gaga: Bustier by Tripp NYC, Guns and Roses bandana, Black Lingerie by Victoria's Secret, Hair by Frederic Aspiras, Make Up by Tara Savelo, Nails by Aya Fukuda
2011 MTV Video Music Awards
Pre-party
The night before the awards, Lady Gaga attended a pre-party at the ATOM Factory.
- Lady Gaga: Outfit by Alexandre Vauthier, Sunglasses by Emmanuelle Khanh, Shoes by Noritaka Tatehana, Necklace by Erickson Beamon
Award show
The 2011 MTV Video Music Awards took place on August 28, 2011. at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. On July 20, 2011, the nominees were announced. Katy Perry received the most nominations this year at ten, followed by Adele, and Kanye West, who are both tied at seven.
Lady Gaga had four nominations this year, with "Best Female Video" and "Best Video with a Message" being won by "Born This Way," and with "Judas" being nominated for "Best Art Direction" and "Best Choreography." Jo Calderone appeared at the VMA's in place of Gaga. Lady Gaga's reasons for doing so were explained in more detail in her V magazine column. Her creative direction and choreography were done by Laurieann Gibson, and styling by Nicola Formichetti.
Arrival
Jo Calderone skipped the black carpet and entered the Nokia Theatre from a back entrance. He wore a jacket by Dior Homme and Versace, pants by Brooks Brothers, t-shirt by Uniqlo and Dr. Martensshoes, all of which he would wear for the remainder of the evening.
- Jo Calderone: Jacket by Dior Homme and Versace, Pants by Brooks Brothers, T-shirt by Uniqlo, Shoes by Dr. Martens
Performance
Jo Calderone appeared on stage to explain why Lady Gaga didn't show up, talked about their relationship and its shortcomings, and then continued to perform "Yoü and I on the piano, and then with Brian May and a troupe of dancers.
Monologue |
- Set list
Britney Spears tribute
Jo Calderone reappeared on stage to introduce the Britney Spears Tribute, to give Britney Spears the Michael Jackson Video Vanguard Award, and to introduce Beyoncé Knowles' performance with Britney Spears.
Introduction |
Jo Calderone: Everybody stand the fuck up! Ladies and gentlemen, the 2011 recipient of the Michael Jackson Video Vanguard Award, the incomparable, Miss Britney Spears! |
Best Female Video
Lady Gaga won the award for Best Female Video for "Born This Way". The award was presented by Cloris Leachman and the female cast from Jersey Shore (Sammi, Snooki, Deena and JWoww) and was accepted by Jo Calderone on behalf of Lady Gaga.
Acceptance |
Backstage and audience
Jo Calderone sat in the front row, next to Britney Spear and Beyoncé. He was seen in the audience with Brian May, Vincent Herbert , Adele, Jay-Z, Kanye West, Kelly Rowland, Tony Bennett, Dave Grohl, and Beyoncé. Jo Calderone was seen backstage with Britney Spears, the female cast from Jersey Shore (Sammi, Snooki, Deena and JWoww), Katy Perry, and Cloris Leachman. Jo also visited Beyoncé in her dressing room to congratulate her on her pregnancy. Jo Calderone, Lady Gaga's male alter-ego, was also seen using the men's room.
Rob Markman: You know last year, you know, Lady Gaga announced Born This Way at the VMAs. This year, she's winning, even though she's not here. What do you think that award means to her? |
Press room
Jo Calderone posed in the press room with his moonmen, and answered some questions.
Interviewer 1: Does Jo tonight allow you to express yourself? What are you able to convey tonight as Jo that you couldn't as Gaga? |
Awards and nominations
The MTV Video Music Awards were established in 1984 by MTV to celebrate the top music videos of the year. In 2009, Gaga tied with Beyoncé for most nominations with 9 and won 3 awards tying with Green Day and Beyoncé. For 2010, she was nominated for 13 awards for her songs "Bad Romance" and "Telephone"", breaking the record for most nominations ever in a single year and also became the first female solo artist to ever receive two nominations for Video of the Year. She also received another 5 nominations for her collaboration with Beyoncé in "Video Phone". In 2011, Lady Gaga recieved two nominations for "Born This Way" and "Judas", each. Altogether, Lady Gaga has been nominated for 31 Video Music Awards, and has thus far won 13.
| Nominated Work | Award | Result |
|---|---|---|
| 2009 | ||
| "Poker Face" | MTV Video Music Award for Video of the Year | Nominated |
| MTV Video Music Award for Best Female Video | Nominated | |
| MTV Video Music Award for Best Pop Video | Nominated | |
| MTV Video Music Award for Best New Artist | Won | |
| "Paparazzi" | MTV Video Music Award for Best Direction | Nominated |
| MTV Video Music Award for Best Editing | Nominated | |
| MTV Video Music Award for Best Special Effects | Won | |
| MTV Video Music Award for Best Cinematography | Nominated | |
| MTV Video Music Award for Best Art Direction | Won | |
| 2010 | ||
| "Bad Romance" | MTV Video Music Award for Video of the Year | Won |
| MTV Video Music Award for Best Female Video | Won | |
| MTV Video Music Award for Best Pop Video | Won | |
| MTV Video Music Award for Best Dance Video | Won | |
| MTV Video Music Award for Best Art Direction | Nominated | |
| MTV Video Music Award for Best Choreography | Won | |
| MTV Video Music Award for Best Cinematography | Nominated | |
| MTV Video Music Award for Best Direction | Won | |
| MTV Video Music Award for Best Editing | Won | |
| MTV Video Music Award for Best Special Effects | Nominated | |
| "Telephone" (featuring Beyoncé) | MTV Video Music Award for Video of the Year | Nominated |
| MTV Video Music Award for Best Collaboration | Won | |
| MTV Video Music Award for Best Choreography | Nominated | |
| "Video Phone" (with Beyoncé) | MTV Video Music Award for Best Female Video | Nominated |
| MTV Video Music Award for Best Pop Video | Nominated | |
| MTV Video Music Award for Best Collaboration | Nominated | |
| MTV Video Music Award for Best Art Direction | Nominated | |
| MTV Video Music Award for Best Choreography | Nominated | |
| 2011 | ||
| "Born This Way" | MTV Video Music Award for Best Female Video | Won |
| MTV Video Music Award for Best Video with a Message | Won | |
| "Judas" | MTV Video Music Award for Best Art Direction | Nominated |
| MTV Video Music Award for Best Choreography | Nominated | |