MUGLER, formerly known as Thierry Mugler, is a fashion house created by Thierry Mugler in 1975. When Nicola Formichetti became the creative director, the brand became simply known as Mugler with a new logo; since 2013, the new creative director is David Koma. Mugler's creations are mainly seen in the music videos for "Paparazzi", "Telephone" and "Born This Way". He was also the main inspiration for the origami dress, which was been used for The Monster Ball Tour.
Creative director
In 2010, Lady Gaga wrote a piece on what she thinks of her personal stylist, Nicola Formichetti’s, new position as creative director of MUGLER.
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Blood pumps through Nicola’s veins like perfume and cigarettes. His brain throbs with misfit royalty, glamour as punk survival, attitude as liberation, style as revolution. THIERRY MUGLER has a way with legendary lifestyle and Nicola is just that: Epic Lifestyle, Freakdom, Gorgeous or Die, The “fuck” in future poetry, the street in High-Fashion. Nicola Formichetti is Fashion’s Freedom. I love him, my friend the genius, my collaborator, more than any piece of clothing or closet I possess. But don’t tell him I said that, he’ll die. He picked them all out. |
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—Lady Gaga |
Ready-to-wear (RTW) collections
Spring/Summer 1991 collection
Fall/Winter 1991 collection
This piece from this collection was inspiration for the Origami Dress.
Fall/Winter 1995 collection
Fall/Winter 2011 "Anatomy of Change" collection
The women's ready to wear collection is a part of the Winter/Fall 2012 line. In the runway show that took place on March 2, 2011, Lady Gaga made her runway model debut. Gaga was the musical director for the show, where she previewed a track from Born This Way called "Government Hooker".
Music
Lady Gaga asked DJ White Shadow to make the megamix for the show. Nicola wanted to include "Born This Way", as the meaning of the song was perfect for the show. Gaga was a bit reluctant as the song was already "mainstream".
- "Scheiße" (Mugler Mix by DJ White Shadow)
- "Government Hooker" (Mugler Mix by DJ White Shadow)
- "Born This Way" (Album + DJ White Shadow Remix)
Spring/Summer 2012 RTW collection
In Fall 2011, Inez and Vinoodh shot a video of Lady Gaga for the Mugler Spring and Summer 2012 Womenswear collection. The video premiered at the Mugler fashion show in Paris on September 28, 2011.
In the video, titled "Director's Cut MUGLER S/S 12 Runway feat. Lady GaGa", Gaga appears emphasizing "Don't fuck with a Mugler Woman".
- [A] ^aCustom made by Mugler, based off of the Spring/Summer 2012 collection.
Fall 2013 RTW Collection
Haute couture (HC) collections
Fall/Winter 1995 collection
Spring/Summer 1997 collection
Spring/Summer 1998 collection
Menswear collections
Fall/Winter 2011 "Anatomy of Change" collection
The men's ready to wear collection is a part of the Winter/Fall 2012 line. The runway show took place on January 19, 2011. Lady Gaga was the musical director for the show, where she remixed and previewed a track from Born This Way called "Scheiße". The promotional model and star of the fashion film by Mariano Vivanco that was used as a backdrop was Rick "Zombie Boy" Genest, who later appeared in the music video for "Born This Way".
Music
- "Scheiße" (Mugler Mix by DJ White Shadow)