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Matt Irwin (born in Southport, Merseyside, UK on February 10, 1980 - May 5, 2016) was a photographer and filmmaker who lived and worked in London. He grew up in England in a Mormon family. He received his first camera when he was 15-years-old, sparking his interest in photography. Irwin unfortunately took his own life on May 5th 2016.
- Lady Gaga wears a dress by Simone Rocha, a perspex belt by Maison Martin Margiela and a mask by In-House Atelier.
On November 28, 2011, Elle UK posted a behind the scenes video which was removed the day later as Gaga wanted to approve the video before it goes public.