Gagapedia
Register
Advertisement
Gagapedia
Achille Maramotti
Max Mara logo

Max Mara is an Italian fashion house belonging to the group of companies under the Max Mara Fashion Group holding. Achille Maramotti (7 January 1927 – 12 January 2005) began designing couture clothing in 1947, but officially established the Max Mara fashion house in 1951. The word "Mara" comes from a diminutive of his surname, while "Max" is a superlative chosen to strengthen the brand's name and give it a more international feel. Maramotti was one of the first men to envision that industrial processes could support the production of high quality designer clothing, in a period in which fashion was imagined solely as an artisanal activity, thus becoming the precursor of the current concept of ready-to-wear.

Fall/Winter 2015 RTW Collection[]

Spring/Summer 2016 RTW Collection[]

  1. Zirlo trousers are pictured. Lady Gaga wore a jumpsuit.

Fall/Winter 2017 RTW Collection[]

Fall/Winter 2019 RTW Collection[]

Pre-Fall 2021 Collection[]

Spring/Summer 2021 Collection[]

Link[]

Advertisement