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Miu Miu is a fashion women's clothing and accessory brand from the Prada fashion house. Opened in 1993, Miu Miu's name was conceived from Miuccia Prada's family nickname. The brand is headed by Miuccia Prada. Set to launch its first fragrance in 2015, Miu Miu's new venture is backed by the signed agreement between Coty Inc. and Prada S. A. This is the first time that Miu Miu has expanded outside the fashion and accessories markets.