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O2 UK/10-18-13

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"Balloon", a commercial for UK mobile company O2 as part of the "Be More Dog" campaign. The commercial was shot on October 18, 2013 in the United States. Like the rest of the "Be More Dog" ads, "Balloon" begins with a dog saying there is always music in his heart. Viewers then see Lady Gaga performing a song from her new album ("Do What U Want") in a room full of silver balloons. The work was written by Stephania Silveira, art directed by Rachel Robinson and directed by David Wilson through Colonel Blimp and Good Company. This was also the 2nd campaign Gaga did with O2 by allowing them to stream her newest album, "ARTPOP" to their customers.

A 2nd ad titled "Priority Moments" started airing on January 30, 2014. The TV spot airing in the UK explains that O2 customers can get access to Priority Tickets for the UK leg of Lady Gaga's artRAVE: The ARTPOP Ball tour three days before general sale. The spot is set to her track ‘Applause’ where we see Gaga emerge from a huge silver ball and run towards the booming applause of her fans before stepping out into the spot light. As the spot ends we are reminded to ‘be more dog’.

10-18-13 Elle Muliarchyk 001

"Be More Dog" (O2 TV ad)01:11

"Be More Dog" (O2 TV ad)

ArtRave O2 Priority Tickets TV ad01:11

ArtRave O2 Priority Tickets TV ad

Date October 18, 2013
Location Los Angeles, CA Us
Camera EOS 5D Mark III by Canon

10-18-13 Elle Muliarchyk 001

Custom jacket by DSQUARED2, sunglasses by Tom Ford and shoes by Azzedine Alaïa.

Bikini by Perry Meek.

Outfit by Gareth Pugh

Lady Gaga wears a shirt by Saint Laurent Paris and "Samuele" sunglasses by Tom Ford.

  • Agency: VCCP
  • Director: David Wilson
  • Production Companies: Good Company & Colonel Blimp
  • Producer: Brian Welsh at Good Campany
  • Executive producer: Tamsin Glasson at Colonel Blimp
  • Photographer: Elle Muliarchyk
  • Media agency: ZenithOptimedia
  • Media planner: Charlotte Clayton
  • VCCP personnel
    • Art Directior: Rachel Robinson
    • Copywriter: Stephania Silveira
    • Agency Producer: Olly Calverley
    • Creative Director: Darren Bailes
    • Planner: Sophie Kerbegian
  • Finish personnel
    • Colour Grading: Paul Harrison
    • VFX Supervisor: Steve Murgatroyd
    • Lead Flame: Steve Murgatroyd
    • Flame: Jason Watts, Judy Roberts, Andy Copping
    • Lead 3D: Harin Hirani
    • Nuke: Catarina Ferreira
    • Post Producer: Cheryl Payne
  • Editor: Darren Baldwin at Final Cut
  • Audio: 750mph

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