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Paula Cademartori is an Italian-Brazilian designer. She moved to Milan in 2005 to complete her Industrial Design studies following the achievement of a master degree in Fashion Accessories at Istituto Marangoni, as well as a Young fashion manager certificate at SDA Bocconi. After working at the style office of Versace, in 2009, Cademartori participated to the Vogue Talents competition, included in the list of the 140 emerging talents of Vogue Italia. The year 2010 saw the establishment of the PC high-end bags brand, which debuted with the Spring-Summer 2011 collection. In July 2011, she participated to the Who is on Next? competition of Vogue Italia, ranked among the most promising names of Italian creativity.