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Pop Water is new beverage by Atom Factory, the entertainment and artist management company led by Lady Gaga’s ex manager Troy Carter and photographer Terry Richardson are teaming up for a new consumer product, Pop Water, set for a early 2013 and will launch with four flavors: apple, orange, pineapple and grape. The new beverage will be marketed as a healthier alternative to sugary soft drinks -- a 11.2 oz can will contain 30 calories and 7 grams of sugar.
Before The Born This Way Ball an brief advertisment photo is on the screen advertising Pop Water.