Pop Water

Pop Water is new beverage by Atom Factory, the entertainment and artist management company led by Lady Gaga’s ex manager Troy Carter and photographer Terry Richardson are teaming up for a new consumer product, Pop Water, set for a early 2013 and will launch with four flavors: apple, orange, pineapple and grape. The new beverage will be marketed as a healthier alternative to sugary soft drinks -- a 11.2 oz can will contain 30 calories and 7 grams of sugar. 


Before The Born This Way Ball an brief advertisment photo is on the screen advertising Pop Water.



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