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Roksanda Ilincic (born in Belgrade) is a Serbian fashion designer based in London. Ilincic studied architecture and design at the Faculty of Applied Arts, University of Arts in Belgrade, before coming to study at Central Saint Martins in London in 1999, where she earned her master's degree in Womenswear. She has been showing her collections on the London Fashion Week schedule since 2005, later adding swimwear and blossom, a childrenswear line, to the ready-to-wear offering. Ilincic's signature take on shape and her bold use of colour has fast become a go-to for women who are after effortless day and evening wear, with an unmistakably modern approach to luxury fashion. The first ROKSANDA store -a collaboration with architect David Adjaye- opened in June 2014 at 9 Mount Street in London's Mayfair. This opening marked a rebrand of the label to ROKSANDA and a milestone in its continued global reach.