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Shiseido Company, Limited (株式会社資生堂 Kabushiki-gaisha Shiseidō?) is a major Japanese hair care and cosmetics producer. It is one of the oldest cosmetics companies in the world. Founded in 1872. It is the largest cosmetic firm in Japan and the fourth largest cosmetics company in the world.

2015 Campaign Edit

Video announcement & Behind the scenesEdit


  • Released April 16, 2015.



  • Released July 27, 2015.
  1. Lady Gaga and Asia are wearing custom outfits by Fräulein Kink, and sunglasses by h0les x ISLY-NYC.
  2. Lady Gaga wears a dress by Halston from New York Vintage collection.
  3. Lady Gaga wears a dress by Donald Brooks, earrings by BaubleBar and shoes by Stuart Weitzman.
  4. Lady Gaga wears an outfit and hat by Brandon Maxwell, eyebrows by Kerin Rose x Sarah Tanno and shoes by Manolo Blahnik.


  • Released October 12, 2015.
  1. Lady Gaga wears an unitard by Capezio, shoes and hat.
  2. Lady Gaga wears a dress, gloves, a ring, earrings and custom platforms by Gucci.
  3. Lady Gaga wears an outfit by Long Tran, headpiece and socks and shoes by YRU.

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