South by Southwest

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South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, United States. It began in 1987, and has continued to grow in size every year. SXSW Music is the largest music festival of its kind in the world, with more than 2,200 "official" performers and bands playing in more than 100 venues. SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel.


Bold Missions

It was announced on March 6, 2014, that fans must complete a bold mission for the chance to get a ticket to the show. "There are personal brave moments when you face one person, and brave moments that help change the world, when you face many," Gaga tells Rolling Stone. "Both are equally as important. My bravest acts have been the conceptual choices I’ve made when writing music. Whether I’m fighting for equal rights with Born This Way or fighting for creativity and art with ARTPOP, I’m always aware of the many I will face in opposition. With ARTPOP, I hope to inspire the audience at SXSW to cherish their individual talents. This simple act keeps music and art alive in a very commercial world."

For SXSW badge holders, they can be admitted to the show but SXSW will conduct ticket drawings, which grant priority entry for SXSW Platinum and Music Badges as well as SXSW Music Festival and Artist Wristbands.To enter a drawing, SXSW Platinum and Music Badge or Music Festival Wristband and Artist Wristband holders will have their credentials scanned and be given a bold challenge at any of the connection centers located in the Austin Convention Center from 10am-6pm Tuesday, March 11 and Wednesday, March 12. After the drawing ends, the randomly-selected winners will be sent an email with further instructions no later than 12 hours before the show. Winners will be instructed where to obtain their tickets. Entrants who are not selected will also be notified by email at this time. A FAQ is available on the SXSW website.

It's also possible to win tickets through a special program that gives fans a chance to express their individuality. From March 6 until Wednesday, March 12, Doritos brand will reveal a series of challenges – known as Bold Missions – that fans must complete for a chance to gain access to the show. A special website explaining the Bold Missions is available here.


Mission Tell us about a bold thing you have done that makes you stand out as an individual for a chance to see Lady Gaga at the Doritos #BoldStage.
Proof Tweet, Instagram or Vine a picture or video that expresses your individuality through a bold action, and tag the post with the hashtags #boldstage and #boldbravery to enter. Videos must be between 6 - 15 seconds long.
Schedule Submissions close on 3/8/14 at 12:00 p.m. (CST).
Results announced on 3/11/14; Travel 3/13–15
Reward An all-expenses-paid trip (1) to SXSW 2014 and VIP ticket for one at the #BoldStage.


Mission Find our barber and get an electrifying haircut in front of a wild crowd. Don’t get shocked by your new look.
Proof Tweet, Instagram or Vine a video of your haircut in progress, and tag the post with the hashtags #boldstage and #boldhaircut to enter.
Schedule Wednesday 3/12/14 2:00–5:00 p.m. (CST)
Thursday 3/15/14 1:00–4:00 p.m. (CST)
Reward One ticket to the #BoldStage for Lady Gaga’s performance on Thursday night and a new haircut. 8 winners will be selected.




#BoldSwap, #BoldUpdate and #BoldMoves


March 13, 2014

As part of the SXSW Music Festival, Gaga will perform for the Born This Way Foundation Night on the Doritos #BoldStage. For the night, the #BoldStage will be located at Stubb's at 8th and Red River. To gain entry, 2 200 tickets are being given to people doing "Bold Missions".

For an article about the show, Gaga explained to Rolling Stone that: "The ARTPOP performance at SXSW will be a completely one-off set and experience. I’ve been dreaming of this moment. It’s all about the music and the connection with the crowd, and I want the audience in Austin to see me live in a way I never have before. I love theatrics, but I started out singing at a piano with a Bud Light in a bikini. Performing at Stubb's is a real blast from my past, I can’t wait to celebrate with the audience how far music can go when we believe and stick together. It’s moments like these that I live for."

Set list
  1. "Aura"
  2. "MANiCURE"
  3. "Jewels N' Drugs (feat. Twista)
  4. "Swine"
  5. "Dope"
  6. "Bad Romance" (Country Version)
  7. "Applause"
  8. "Gypsy" (Acoustic)

March 14, 2014

KeyNote Speech with John Norris


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