Supreme is a skateboarding shop and clothing brand established in Manhattan, NY in April 1994. The brand was originally founded by James Jebbia. Although he was born in the US, he lived in England from until he was nineteen. The first Supreme store opened on Lafayette Street in downtown Manhattan in 1994. In 2004, a store was opened on North Fairfax Ave in Los Angeles, CA, which is almost double the size of the original New Yorkstore and also includes an indoor skate bowl. There are other stores in London, Tokyo (Harajuku, Daikanyama and Shibuya), Nagoya, Osaka, and Fukuoka. In early July 2015, it emerged that a new store is under construction in Paris, France. The red box logo containing "Supreme" in Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art. The brand caters to the Skateboarding, Hip hop and Punk rock cultures, and the youth culture at large. Supreme has released skateboard decks featuring the artworks of Rammellzee, Ryan McGinness, Kaws, Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, Damien Hirst, and John Baldessari.