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Swear Alternative

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Swear Alternative is a footwear brand founded by Jose Neves and Jorge Sampaio in 1995 in London, UK. The first store opened in 1996 in Covent Garden by Neves, founder of the SIX Showroom, who manages licenses for B Store, Opening Ceremony, and Ksubi and Sampaio (brand manager); the shoes were originally produced in Portugal.

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