Troy Carter is the Founder, Chairman and CEO of Coalition Media Group (previously The Co-Op). He manages multi-platinum Grammy award winner Lady Gaga, among other recording artists. Coalition Media Group is the parent company, Atom Factory is the management division and, Atom Digital is the digital marketing company.
Biography / resuméEdit
Coalition is a talent management and full-service film and television production company. Carter began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment. In 1995 he joined Bad Boy Entertainment where he worked in the marketing department under Sean “Diddy” Combs, with artists such as Notorious B.I.G. Carter formed the boutique urban talent management company, Erving Wonder, in 1999. Erving Wonder quickly became one of the preeminent artist management firms, representing hip-hop / R&B stars Eve, Floetry, and Nelly, among others. In 2004 Erving Wonder was acquired by the Sanctuary Group. Carter formed Coalition Media Group in 2007, where he continues to successfully grow his company and their roster.