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UGG Australia (or simply UGG) is an American footwear company and is a division of the Deckers Outdoor Corporation founded in 1978 by Brian Smith. UGG is a registered trademark in the United States and over 130 other countries for footwear, as well as bags, clothing, outerwear, home goods and other products. Deckers is headquartered in Goleta, CA with an e-commercedivision located in Flagstaff, Arizona.