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V is an American fashion magazine published since 1999. The magazine is printed seasonally and highlights trends in fashion, film music and art.

Contents

United StatesEdit

Drawn This WayEdit

DrawnThisWay

Drawn This Way is a contest held by Lady Gaga and V Magazine in which her fans are to submit an illustration of her that is to be used in her new column that will be appearing monthly in V Magazine. The contest was announced on March 29, 2011, with the first issue featuring the contest would be issue 71, Lady Gaga would have a column in every issue where she talks about fashion. Rather than a typical headshot for the magazine, an illustrated drawing of her will be used; the magazine asked that Lady Gaga be "stylized as an editrix (editor)".

The Beauty Issue (No. 60, July/August 2009)Edit

To boys and girls with a disco ball, some sunglasses, a glue gun, and a dream, this is your moment, Lady Gaga from Yonkers, New York, a graduate of lower Manhattan nightlife, who came into this world as Stefani Germannotta, is a star. "Just Dance" and "Poker Face," the first tracks from her 2008 platinum-selling, electro-pop debut album The Fame, both reached number one on the Billboard Hot 100 single chart, a success not seen since the introduction of Christina Aguilera a decade ago.

Gaga delivers herself to the masses wrapped in postfeminist sexuality, cynicism-free materialism, and a new generation's excitement for "creative direction." She is the number one proponent of the avant-garde statement costumes currently popular with entertainers like Beyonce and Rihanna. Gaga's distinct visual vocabulary includes a signature "hair bow," a studied disinterest in wearing pants, and an evolving wardrobe of geometric, left-of-center fashions (a Hussein Chalayan-inspired bubble dress, for example).

Considering that Gaga designed this persona on her own, along with the creative team she calls Haus of Gaga, her development is being watched with interest, particularly as her notoriety affords her greater access to the high-end resources and collaborators that can bring more polish to her artistic ambitions. "You always have to be ahead of the curve," she says. "Right now I'm quite obsessed with 1950s monster movies. And it's a leap. But when you focus on something and commit yourself to it, your lie can become true."

The following conversation with Gaga, who speaks with a slight Madonna-esque accent, happened during a photo shoot for an upcoming M.A.C beauty campaign, in which she will star alongside Cyndi Lauper. Questions were directed at Gaga's reflection in a mirror through a space between her hair, which was being worked on by Danilo, and the arms of a makeup artist applying red rhinestones to her face.

Have famous people been everything Gaga hoped they would be?

I was never excited to be friends with famous people. That's never been the goal of this. I know my album is called The Fame, and that's the subject matter, but it's fame in the Warholian Studio 54 kind of way, not the stereotypical fame that people read about in tabloids and is considered very poisonous.

Why is fame important?

To me, if something is good when it's shallow, that's enough. If it goes deeper that's fine. I hope people read into the work but if they don't...

You've spoken about the subtext of "Poker Face." What is the subtext of "Boys, Boys, Boys"?

I wrote the track as a mating call. I was dating this guy who was really into heavy metal and I wanted to write a pop song that would make him fall in love with me. So I wrote that record and we dated for two years. It reminds me of "Girls, Girls, Girls" by Motley Crue. the subtext is that even though I'm a very free and sexually empowered woman, I'm not a man hater. I celebrate very American sentiments about bars an drinking and men buying women drinks. It's very heavy metal sentiment that I celebrate in a pop song. But I don't think every record has to have this "Poker Face" subtext.

Has Gaga encountered an item of clothing too outrageous for her?

I don't consider my own clothing to be outrageous. It's very strange to me the way people say, "Oh, Lady Gaga and another one of her wacky outfits!" Or, "You always dress so crazy!" The truth is that people just don't have the same references that I do. To me it's very beautiful and it's art, and to them it's outrageous and crazy.

It's certainly more challenging than a pair of torn Levi's and a tank top.

I guess challenging and outrageous are two different things. There is a method to my aesthetic. I don't choose pieces based on their shock value. I really think that what I wear and what we design as a house is very beautiful and when people say it's outrageous or over-the-top, to me we just don't share the same references. Danilo, for example, knows who Thierry Mugler is. He's very familiar with his work, he knows the shapes, he's seen the progression of his work and his archives since the '70s. So if Danilo sees a piece that I've designed that's Mugler-inspired, he says, "Oh, that's amazing. I love it." Whereas someone who doesn't know Mugler might say, "Oh you look like a tranny robot." They just don't understand the reference. But it's not my job to do something that's safe for people. I just do what I think is beautiful.

The pop stars have been very territorial with the Mugler lately. Have you met Sasha Fierce?

Have I met Beyonce? No.

You once said you wish your live shows could change lives...

I'm wondering why you asked if I'd met Beyonce.

Because she's really into Mugler right now.

Right now. But I've been wearing Mugler for years. For me it's not a cone-off for a tour or a one-off for this album cycle. This kind of clothing, the period, the lifestyle of fashion and art and pop art as life, this is who I've been for years. But beyonce looks amazing. I love what Mugler did for her tour. But do you see my point? It's not going to end after The Fame is over.

What about the teacup as accessory?

That's ridiculous. I like to drink out of china. People made a big deal of it.

What is the origin of the hair bow?

Me and Matt Williams, he's my creative partner and my best friend, we design and creative direct everything together, we were in the set of my "Poker Face" video. We were looking through books, and he was looking through a Gaultier fashion show, and Gaultier did all this amazing hair art with cats and giraffes, like crazy amazing. And I was yapping about bows. "I love bows!" I was imagining myself with hundreds of bows. "Bows are everywhere! Bows are the next big thing! They're not on the street but they're at the parties!" So he's saying, "Yeah, I like bows, but everyone's going to do it." And I said, "Let me see that hair art. Go and put a fucking outfit on my head."
Photoshoot by Sebastian Faena

The World of Women & Supreme (No. 61, Fall 2009)Edit

By all rights, Lady Gaga should be exhausted. She has just spent a whirlwind weekend in Toronto at the MuchMusic Video Awards where she turned in an elaborate performance that culminated in fire shooting from her breasts, and afterwards was present for at least part of an ugly postshow confrontation between her pal Perez Hilton and members of the Black Eyed Peas; it was all over the tabloids. “We haven’t slept,” admits Gaga. “We just got off the plane and came here. It’s like, 'Get some orange juice and coffee, motherfuckers! Let’s get to work!' It’s not every day you get to shoot with Testino.”

Quite. Mario Testino, the man at whose altar the world’s most glamorous fairly genuflect, spends five hours with his lens trained on the year’sdecade’s most outré pop star. Some might expect Testino would get the famously pants-less wonder to, well, class things up a bit. “It’s funny you should think that,” says Gaga, in a voice just raspy enough to make it clear she knows her way around a party. “Actually, Mario wanted me naked all day long. It was my stylist, Nicola, who kept sneaking in the designer stuff. He was like, ‘Put this Fendi belt on right now!’ We love clothes. But Mario, he really understands me, and he said, ‘I want this to be about you. I don’t want it to be about the clothes.’”

“The concept was really shooting the essence of Gaga, who she is,” explains best friend Matthew Williams, creative director of the Haus of Gaga, the singer’s design collective. Gaga adds, “You know, the glasses, the hair, the tan—I’m known for that. So we just made me übertan.” And pumping through the speakers all the while? Naturally, “Poker Face.”

It is the year’s most inescapable song. From the “Mum mum mum mah” robo-Gregorian chant of the opening to the slinky verse to the singsong hook—it’s 2009’s “I Kissed a Girl,” “Since You’ve Been Gone,” and “Womanizer” rolled into one, at once sillier and smarter than all three. It’s one of those tunes against which resistance is futile. Even rockers like the Arctic Monkeys, Weezer, and Faith No More have busted out their own versions this year, much to Gaga’s delight.

“I looove Faith No More! Their song ‘Epic’ was my burlesque number at the bar I used to work at! I used to fog myself and dance to it. When I found out they did ‘Poker Face,’ I was like, shit!” Of course, it’s not Faith No More, nor influences David Bowie, Queen, or the Cure to whom Gaga is most often compared. Rather, it’s to the goddesses of platinum pop: Madonna, Britney, Christina, and Gwen—comparisons the singer finds a bit lazy. “Look, when I was a brunette, they called me Amy Winehouse. When I was a blonde, they called me Madonna. Then they called me Christina, then Gwen. I just don’t think most people’s reference points go back very far.” While she does share a name with Gwen (Gaga’s given name is Stefani Germanotta), while she once engaged in a bitchy back-and-forth in the press with Aguilera, and while she wrote a song for Spears (“Quicksand”), it’s Madge who seems closest to the mark: both are Italian-American girls who pulled themselves up by their bootstraps in the big, bad city, both are given to spectacle, both are sartorially adventurous and driven, and neither one apologizes for being pop.

All interesting, you might say, but will we be talking about Gaga in thirty years? That, of course, is a much bigger question. Decades-spanning superstars may well be a thing of the past. But those who predicted Gaga would be a one-and-done dance-pop footnote have already had to eat their words. And as for her being branded trashy? We’ve all heard that before. “I remember the cover of Madonna’s ‘Vogue’ single and the lingerie and her hair—my mother was like, ‘Ucch,’” laughs Gaga. “But I used to play it over and over.” And now, all these years later, Queen Madge herself is attending Lady Gaga shows, or one last spring at least, at New York’s Terminal 5. That night, as Gaga recalls, there was a show on and off stage. “My sister texted me and she was like, ‘Madonna is 15 feet away from me. And there are two guys having sex in the audience. This is awesome!’ I just remember thinking, Wow, this is exactly what I wanted. I’ve got Madonna and I’ve got gay sex!”

Gaga herself has copped to a certain degree of bisexuality, but says she never played it up because “I didn’t want my gay fans to think I was using their community for edginess. You know, Ooh, she’s edgy!” She considers her song “Future Love” to be in part an endorsement of same-sex marriage, and vows to never stop playing gay clubs, no matter how big things get. “With the exception of God, my family, and Matthew, and the Haus, and Vincent Herbert [who signed and discovered her], the gay community is the single reason that I am here today. I started out playing gay clubs in America, then I went to London to play G-A-Y, where I didn’t think anyone knew who I was, and there were thousands of people there. How could I ever turn my back on those people who really fought for me? And besides the loyalty factor, playing in gay clubs is fun.”

And yet, Gaga says what she does is not camp. “See, we don’t see it that way. To us, it’s just beautiful,” she says. “The idea that Gaga is just kooky for the sake of being kooky is so wrong.” Hmm, where would people get that impression? The cone-head hair she sports on occasion? Or the stilettos-on-the-shoulders outfit she wore recently? Or the moment at this shoot when Gaga, lying on the floor in shimmering blue Balenciaga, hikes up the dress’s hem far enough that the stylist feels the need to place down there a platinum blonde tuft that perfectly matches her hair? Tsk-tsk.

But say what you will—and plenty have—Gaga goes for it. Whether with a lightning bolt painted on her face, big bows in her hair, space-age cat suits, or that Chalayan-inspired bubble dress with matching piano, she can evoke David Bowie, Grace Jones, Björk, Stacey Q, Klaus Nomi, or Suzanne Bartsch. Throw in some Sprouse here and Margiela there and it’s like hip fashion’s greatest hits. Well, some might say misses, but what the checkout aisle arbiters of taste have to say won’t keep Gaga up at night. “Us Weekly putting me on a worst-dressed list? I couldn’t care less.” On the other hand, she adds, “If Karl Lagerfeld called me an ugly hag, then I’d be upset. Because it’s Karl Lagerfeld.”

Whatever his opinion, Lagerfeld might want to stand back from Gaga’s latest creation—the aforementioned fire bra unveiled in Toronto. As with most of her ideas, its execution fell on the shoulders of Matthew Williams, part tailor, part craftsman. He says of the bra, “It’s really just sparklers—the old sparklers on the tits trick.” But Gaga accuses him of modesty. “I called him from Hawaii and I was like, Matty, we need to make my tits blow up!” And he made it happen.

No word yet on whether the bra will make an appearance on Gaga’s upcoming fall tour with Kanye West, another artist fond of outsized shows that spare no expense. But she does admit that the two are “exploring aesthetics and new technology that neither of us have traveled, and we are attempting an epic story.” Gaga talks a lot about her art, her work, the technology, the Haus, her creativity—and she knows it. “I’m sure to some people in the press it’s like to a nauseating degree,” she concedes. “There’s Lady Gaga again, yakking about her art.”

But all that yakking is just part of Gaga fighting the good fight. She insists time and again that pop is not lowbrow, dance music is not soulless, and that she is not playing a character but creating something with meaning. Her sincerity of purpose is admirable. Considering the well of blank R&B ciphers and Disney eunuchs into which 21st-century pop has thrown itself, maybe a performer who talks about creative vision, aspires to be avant-garde, counts among her circle of creative people designer Benjamin Cho and violinist Daniel Bernard Roumain, and sings the praises of drag queens—just maybe that’s a good thing. Roll your eyes if you like—and yes, maybe she ought to wear her heart and art a little less on her sleeve—but Gaga truly believes in all this.

For the day’s final tableau, the Lady slips into a brown leather Fendi bustier and boots; her Haus of Gaga circuit-board glasses lend her a savage, vaguely Aztec look. Mario Testino snaps away—the woman with an album (and song) called The Fame and a single called “Paparazzi” shot by a fashion photographer known for his images of that ultimate victim of fame, Princess Diana. “Yes, Diana was the most iconic martyr of fame,” says Gaga. “She died because of it.” But Gaga adds—and this is no small point in a world of YouTube, Octomom, and Real Housewives—her album should not be seen as a glorification of celebrity. Rather it’s about “the dream of wanting to make something of yourself,” a dream that Gaga is undoubtedly realizing. “I took off those circuit-board glasses and looked at the computer monitor and I cried. I thought, We did that! We’re doing something right!”

Photoshoot by Mario Testino

Summer 2010 (No. 65)Edit

Flash of Genius A Gaga journal by Matthew Williams

THE CAMERA LOVES LADY GAGA, AND NOW AS CREATIVE DIRECTOR OF POLAROID, SHE HAS BRILLIANTLY TURNED ITS INVASIVE LENS INTO YET ANOTHER POP PLATFORM. HERE, MATT WILLIAMS, THE CREATIVE DIRECTOR OF THE HAUS OF GAGA, CAPTURES ALL HER UNCENSORED, OVER-THE-TOP, EXPLOSIVE COUTURE MOMENTS IN A CLICK AND SNAP

This spread: Los Angeles, January 2010

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Clockwise from top left: Miami, 2010 New York, 2010 Los Angeles, 2010 Miami, 2009

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This page top left: New York, 2010 All other photos: Los Angeles, 2010

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Photoshoot by Matthew Williams

The New York Issue (No. 67, Fall 2010)Edit

Lady Gaga covered the New York edition with Marc Jacobs. Nicola Formichetti Formichetti submitted a "year in the life of Gaga" to this issue, detailing the highlights of the year since they met during a photo shoot for Issue 60 of the magazine.

Photoshoot by Mario Testino

The Discovery Issue (No. 69, 2010)Edit

Little Monsters were featured in this edition after being nominated by Lady Gaga and selected by the magazine.

New fans Little Monsters nominated by Lady Gaga

The Asian Issue (No. 71, Summer 2011)Edit

Lady Gaga covered the 'Asia' edition. 10% of the proceeds will go towards the Japan relief efforts.
Gaga's first column (Memorandum), in which she shares her thoughts on fashion and gives an exclusive look into her world, will appear in the new issue. The piece will be accompanied by illustrations made by Gaga’s fans.

Born Again
The most outrageous and talked-about performer of today is also turning out to be the smartest and most unflinchingly honest. Lady Gaga’s new album proves that being number one doesn’t mean your dance music can’t be deeply and stirringly personal. If anything, that’s all it needs to be

Photography Inez van Lamsweerde & Vinoodh Matadin
Styling by Nicola Formichetti
Interview by Elton John

With her new album, Lady Gaga is getting personal. Not that the superstar musician hasn’t already laid her soul bare countless times in songs, performances, and even on the runway at the Mugler show in Paris this past March. It’s just that on Born This Way she’s unquestionably singing from the heart—about social injustice, self-acceptance, forgoing Hollywood, and the recent passing of her grandfather, among other tough topics. As Gaga grows up—she celebrated her 25th birthday two days after this cover shoot—songs about late nights and hard partying are naturally transitioning into those about identity, vulnerability, and, ultimately, pure joy. That’s what’s different about the Gaga of 2011—she has undoubtedly found herself. Here, Elton John asks his dear friend (and the godmother of his new baby boy) exactly how she got there.

ELTON JOHN Growing up, who were your musical heroes?
LADY GAGA I grew up listening to my father’s vinyl collection. You, Bruce Springsteen, Billy Joel, Michael Jackson, Pink Floyd, Led Zeppelin, Mick Jagger, Neil Young, Bob Dylan, James Taylor, Carole King, Whitney Houston, Duran Duran. I had an affinity for rock and roll and dance music at a young age, especially for artists who wrote and played themselves. I started playing piano when I was 4, so the idea of creating something on my own that could someday live next to Dark Side of the Moon—that became an ultimate driving force in my childhood.
EJ At what point in your life has music had its greatest influence?
LG I remember listening to Carole King’s Tapestry album in my parents’ basement at two in the morning, singing and screaming at the top of my lungs, then finishing up papers and harnessing as much bravery as possible to be confident in a very socially challenging school environment. This is just one of many moments. But this was around the time that I began to write really great songs. I was 16.
EJ Were you encouraged to perform as a child?
LG There was no stopping me. I was always in a moment of performance and creativity. My parents encouraged me in that they never tried to change me. But in a way, my home has always been the stage. I was the girl whose phone was ringing off the hook because I was late to meet everyone at the party, I was too busy finishing a chord progression or lyric, dreaming of getting my boots dirty and becoming a superstar.

EJ Does your family support your current lifestyle and commitments?
LG Wholeheartedly, except they’re afraid I work too hard. My dad’s a whiskey mouth like me, though, so we don’t argue much about my recreational life: booze and recording.
EJ You have been on the road with your Monster’s Ball tour since late 2009 and have performed over 180 shows with still more to go. How does touring affect you physically and emotionally?
LG At a certain point exhaustion becomes a state of being, and mentally I have to be strong and overcome it. It’s like a cloud, a fog really, that hovers over me. But in a way I will never escape it, because in truth when I do have time to rest I end up writing a song, or editing a film, or creating a new project for the fans to be involved in. Art is my whole life. The monsters are my medicine. They heal me, physically and emotionally, every night at the show.
EJ What’s the most spectacular thing you have ever seen when looking into an audience?
LG Myself. It’s like a magnificent disco ball, with twenty thousand tiny mirrors reflecting back at me. It requires me to be honest. I see myself in my fans. I feel God through their love. I worship little monsters. They’re my religion. Without them, I don’t exist.
EJ Do you feel your life and your act have become inextricably intertwined?
LG Yes. Where I begin and where the stage ends has no linear quality. It’s centrifugal.
EJ When do you feel the most free?
LG Onstage, especially at the piano. However the most defining moments of liberation always occur when I am performing a new song for the first time. I have never before felt the energy and freedom that I do now singing “Born This Way” at the end of the show. It was the finale I had yet to write. It was the end of the unfinished, and never finished, story of the Monster’s Ball. I spoke of freedom and identity every night for three years. But artistically, not until now have I put my money where my mouth is. The celebration is so intense with the fans. It’s unlike any feeling I’ve ever had before.
EJ We share a flamboyant taste in fashion. Who or what inspires you?
LG I’m mostly inspired by shapes, and using the body to create iconography. Leather culture and high-street punk fashion. I would say perfecto jackets occupy most of my fashion thoughts. We were laughing on the set of the “Judas” video—we had fifty racks of couture, and I wore leather, Motorhead panties made of a vintage T-shirt, custom from young designers who are my friends, my own creations, and archive Christian Lacroix from a museum. There are no rules.
EJ What music are you listening to at the moment?
LG Gregorian chanting. Édith Piaf, I’ve been obsessed with her throughout the making of Born This Way. And metal.
EJ What can people expect on Born This Way? Will it be hard-core or reflective or both?
LG The album is a meditation with my psychology. It begins with “Marry the Night,” a song about refusing Hollywood and moving back to New York, and it takes you, through the rest of the songs, to what is a paradoxical condition for me as a musician: I must be wholly superstar and wholly human to be a great artist. The album reckons with being private in public and liberating myself, and hopefully others, from their insecurities. In “Hair” I talk about discovering my identity in high school, and in “Americano” I tackle the social injustices that my generation faces now. Now that I have the courage of my fans, and the potential for revolution, I feel obligated to address what I see in their eyes every night, something I wasn’t ready to do on my first two albums. Sonically it’s an exploration in pop, dance, metal, techno, and rock, and fuses these genres with a variety of textures and colors; it’s a very painterly approach to music. It is quite aggressive and intense, like me, but the melodies are sweeping and beautiful. The album finishes with “The Edge of Glory,” a song about death. After losing my grandfather this year, I realized that the ultimate glorious moment when you are passing is when you realize that you won at life. So, yes, it’s quite hard-core in that it’s the hard-hitting work I’ve done, but [the album has] softer moments of vulnerability where I am quite joyful, and girlish, and enjoying being 25.
EJ Which track on the new album is the most personal?
LG They are all personal, I wrote and co-produced every song. But “Marry the Night” is the deepest look into my heart and mind as a woman of New York.
EJ What is the future of Lady Gaga?
LG I don’t know. I’m still trying to figure out what I’m going to wear later.

Gaga-V-Magazine-Fanart
Illustration by Charles McNeill, the winner of the Drawn This Way contest.
MiKaelAdded by MiKael
V MAGAZINE MEMORANDUM No. 1

Date: MAY 2011

Re: PIET MONDRIAN & LIBRARY CARDS

From: M†SS.GAGA
To: STEPHEN GAN
Copy to: HAUS OF GAGA
LADY STARLIGHT
NICOLA FORMICHETTI
FREDERIC ASPIRAS
V COLLECTIVE
LITTLE MONSTERS
THE WORLD
FASHION-SEXUALS
ANDY WARHOL
NEW YORK PUBLIC LIBRARY
BULLIES

Glam culture is ultimately rooted in obsession, and those of us who are truly devoted and loyal to the lifestyle of glamour are masters of its history. Or, to put it more elegantly, we are librarians. I myself can look at almost any hemline, silhouette, beadwork, or heel architecture and tell you very precisely who designed it first, what French painter they stole it from, how many designers reinvented it after them, and what cultural and musical movement parented the birth, death, and resurrection of that particular trend. So dear critics and bullies: get your library cards out, because I’m about to do a reading.

An expertise in the vocabulary of fashion, art, and pop culture requires a tremendous amount of studying. My studio apartment on the LES, quite similar to many of my hotel suites now (knock on wood), was covered in inspiration. Everything from vintage books and magazines I found at the Strand on 12th Street to my dad’s old Bowie posters to metal records from my best friend Lady Starlight to Aunt Merle’s hand-me-down emerald-green designer pumps were sprawled all over the floor about two feet from my bathroom and four inches from my George Foreman Grill. (Starlight was always jealous that mine had a bun warmer and hers didn’t.) And in my downtime, which meant whenever I wasn’t waitressing, go-go dancing, or making mixtapes for a music publishing company in Times Square, I was analyzing and studying my library. I would dream of being a rock star who dressed like Marc Bolan, walked like Jerry Hall, and had the panache of Ginger from Casino and the mystery of Isabella Blow.1 See footnote.

Gaga-V-Magazine-71-Pictures
Composition with Red, Blue and Yello, 1930. Artwork Piet Mondrian (Left), Yves Saint Laurent, Fall/Winter 1965/66 (Right)
MiKaelAdded by MiKael
Any writer, or anyone for that matter, who doesn’t understand the last two sentences of this column should NEVER be writing about or critiquing fashion or artists in publication. As someone who references and annotates her work vigilantly, I am putting all of you on notice. I’ve done my homework, have you? Where are your library cards? Did they expire? When Yves Saint Laurent designed the “Mondrian” day dress for fashion week Fall/Winter 1965, did he plagiarize or revolutionize? Some people would say he was unoriginal, that he traced an iconic contemporary artwork by Piet Mondrian, and stole it for his own merits. Others may argue that by referencing something so “before its time,” he influenced an entire generation in fashion that transformed the female body with a more linear sensibility, graphics, and painterly shape. We now call it “mod.” Picass said, “Good artists copy; great artists steal.” Maybe he only said that because he and Matisse were in a bitchy queen fight for two decades (some called it a boxing match, I call it a conversation in art). But maybe it’s just that the resolution is: art gives birth to new art. There is no chicken or egg. It’s molecular. Cells give birth to cells. To put it more bluntly, the Hussein Chalayan vessel I wore at the Grammys wasn’t inspired by a chicken. It was stolen from an egg. But the transformation, the context, and the approach taken to reinterpret the meaning of birth and rebirth in terms of fame on a fucking red carpet — this is what creates the modernity of the statement. The past undergoes mitosis, becoming the originality of the future.

The Haus of Gaga, my (our) own pop-cultural family and living Warholian factory, talked endlessly about the initial vision for “Born This Way.” On the set of the video, it was almost terrifyingly important to me that I tribute Rico (the Zombie Boy’s) tattoos, creating a visual metaphor where tattoos, along with the body modification I had been exploring, became a subcultural symbol for rebirth. Rico in this case was my Mondrian. After I put the makeup on, I found myself dancing and flailing at 9 a.m., after twenty-four hours of no sleep on set. Feeling young and free, it occurred that the makeup allowed me to erase the public’s perception of my beauty, and define it for myself. I asked Rico, “Why did you tattoo yourself this way?” (Something I imagine he’s asked quite frequently.) He said very genuinely, with no hesitation, “Bazooka gum.”2 See footnote. And just like that, as many of the creations in my brain take form, I realized, and so did the Haus, that not only did I need to reunite with my youth, i.e. “Bazooka gum,” but that my fans needed to see me in that juvenile way in order to understand the intention behind why I wrote “Born This Way.” Accompanied with a side ponytail, it took me back to moments when I was just a little baby monster. When my mother would perch a pony high on my hair and we would dance so hard to the tape deck that the perfectly perched pony she fashioned would fall to the side. I had to take an uncomfortable journey back into high school, where my youth represented tears. Wishing I had a mask. Hoping that I could artistically hide the wounds buried deep from years of being bullied. I have since reckoned with this psychology in my performance art. But this time, the revelation was clear: I still want to wear the mask, but now I wear it proud, and with the same effervescence and innocence I had when I was 6, dancing with my mom.

After I performed “Born This Way” at the Grammys, it seemed as though the piece was interpreted as an engagement for battle. And the whole performance was a battle cry in essence — for freedom against forces of inequality and prejudice. But as quickly as the song catapulted to number one, a more subtle controversy exploded. “Born This Way” was a triumph as a pop song and a social statement, but it ultimately revealed another division: the reality that the young generations’ challenges with equality and social justice are just as prevalent now as they were twenty-five years ago. And while “Born This Way” was written for every walk of life, I began to feel my youngest fans were longing to be nurtured, while others felt they already had been. Perhaps in this way the song was not for everyone, although the intention was such. And perhaps I was naïve to hope everyone would unfold the true meaning of my performance piece the way I unfolded YSL’s “Mondrian” dress. Instead, I am caught between two forces: one holding onto a ponytail, and another screaming “I don’t want to be angry, I want to be free.”

I DON’T WANT TO BE A DRAG, I JUST WANT TO BE A QUEEN.”

I have a passionate understanding of the history of many of the references that not only I have reinspired, but have been reinterpreted over centuries of fashion: where they came from, what they meant, and specifically how they became modern again. I have concurrently shown that I could “read you” in this subject, but I would rather reckon with the fact that many are clinging tightly to cultural divisiveness and leaving home without library cards.

Just like sometimes Picasso was Matisse’s Mondrian, and vice versa. Bowie is often my Mondrian, as are Michael Jackson, Prince, Lita Ford, and Madonna. Mugler is my silhouette’s Mondrian, Cindy Crawford is my sexuality’s, Kermit is my whimsy’s, and, in my “Born This Way” video, two of my Mondrians were Francis Bacon and Salvador Dalí. In a lot of ways the “idea” of being obsessed with art is my Mondrian. Just like Campbell’s Tomato Soup was Warhol’s Mondrian, and Marilyn Monroe and Maripol were Madonna’s. I am obsessed with all the authors in the library of pop culture.

I do not define, however, my artistry or historical relevance with one particular fashion or musical statement. And I don’t believe any of the artists I mentioned do either. Rather, I find freedom in my ability to transform and liberate myself (and others) with art and style­ — because those are the things that freed me from my sadness, from the social scars. Furthermore, I am in no way encouraging anyone to emulate my fashion sense, but rather setting a, hopefully, liberating example for anyone to look inside and know they can become any image or projection imaginable. I am an obsessed pop cultural expert. And, perhaps, between my music, performance art, and this column, I will be remembered as such. After weeks of writing this article I asked out loud, “What do you think YSL would think of my metaphor about his collection?” My darling hair designer Frederic replied, “You could ask Nan Kempner, but she’s dead.” Now that’s a queen who never left home without her library card.


1. Mirrored bikini inspired by Bolan Scuba Suit, Mugler runway model walk, a past romance with drugs and costume jewelry à la Scorsese. Lobster Philip Treacy hat.
2. For those of you who’ve never had it, it’s a retro chewing gum that comes with whimsical stick-on temporary tattoos.

Photoshoot by Inez and Vinoodh

The Transformation Issue (No. 72, Fall Preview 2011)Edit

GAGA MEMO 2
Illustrations by Natalie Lines, Michael J. Robbins, Adrian Valencia, the winners of the Drawn This Way contest No. 2.
MiKaelAdded by MiKael
V MAGAZINE GAGA MEMORANDUM No. 2


Date: JULY 2011

Re: I DON’T SPEAK GERMAN BUT I CAN IF YOU LIKE

From: M†SS.GAGA
To: STEPHEN GAN

Copy to:

MRS. VREELAND
HAUS OF GAGA
V COLLECTIVE
LITTLE MONSTERS
THE WORLD
FASHION-SEXUALS
PHILIP TREACY
MY LIVER
MY MOLE
MY PEARLS
MY WIGS
MY TOBACCO CIGS
MY FIGS

Art is a lie. And every day I kill to make it true. It is my destiny to exist halfway between reality and fantasy at all times. They call me “theatrical,” but I posit profusely that I am theatre, and that theatre is me. I am a show with no intermission. It is this thing that summons me from the depths of reality and reminds me that the power of transformation is endless. That I (we) possess something magical and transformative inside —  a uniqueness and specialness waiting to be exiled from the depths of our identity. I have said before that I am a master of escapism, which many attribute to my wigs, performances, and my natural inclination to be grand, but perhaps that is also a lie. Maybe I am not escaping. Maybe I am just being. Being myself.

The arrival at this revelation revises my previous escapist philosophies, as my entire being, thus far, as wholly artist and wholly human, has been propelled by the idea that I must effortlessly vacillate between two worlds: out of the real and into the surreal. Out of the ordinary, into the extraordinary.

“I DON’T SPEAK GERMAN BUT I CAN IF YOU LIKE.”

But as I delved quite deeply into this topic for my current album, I’ve reckoned that perhaps there is no pendulum. No need to distinguish between artifice and consciousness. The “notion” of escapism may be a lie, but for some of us this lie is our truth. You must desire the reality of fantasy so profusely that it becomes necessity, not accessory.

The lines for myself have become so blurred now, I know not the difference between a moment of performance and a moment of honesty. If you were to ask me to remove my Philip Treacy hat at a party, in truth it is the emotional and physical equivalent of requesting I remove my liver. Talk about giving “clutching her pearls” a new meaning! I know not the difference between the hair that grows from my head and the teal wigs that grow from my imagination. They are the same. They are both honest, and always have been. So maybe I know nothing of “the art of escapism.” I was just Born This Way. I revere the dream to be real. I am always, and shall forever be, private in public.

In this lies one of many books in the Bible of Fashion: in order for the FANTASY OF YOU to become the REALITY OF YOU, you must commit to the fantasy as wholeheartedly as you commit to your humanness. Wear out your vision. Proclaim your mission. Amen, Fashion! Style can transform and release your internal superstar. Whether it be one pair of shoes, some vintage sunglasses, a family heirloom, or a hair color that makes you feel as electric on the outside as you do on the inside. Acknowledge that this choice is a manifestation of an internal magic and the potential of your spirit. You are fan-tas-tic. And this fantasy is part of the real and honest you. It is a lie inside, waiting to be unlocked to become true. Scheiße. I just spoke some German.

The Heroes Issue (No. 73, Fall 2011)Edit

GAGA MEMO 3
Illustrations by Marrow Melow, the winner of the Drawn This Way contest No. 3.
MiKaelAdded by MiKael

GAGA MEMORANDUM NO. 3

Date: SEPTEMBER 2011

Re: EXTREME CRITIC FUNDAMENTALISM

From: M†SS. GAGA

To: STEPHEN GAN

Copy to:

MS. VREELAND
HAUS OF GAGA
NICOLA FORMICHETTI
V COLLECTIVE
LITTLE MONSTERS
THE WORLD
ART HISTORIANS
INTELLECTUALS
JOURNALISTS
COLUMNISTS
CATHY HORYN

Doesn’t the integrity of the critic become compromised when their writings are consistently plagued with negativity? When the public is no longer surprised or excited by the unpredictability of the writer, but rather has grown to expect the same cynicism from the same cynic? When we can predict the same predictable review from the same predictable reviewer? Accomplished creators of fashion and music have a visceral effect on the world, which is consequently why they are publicly distinguished. So why do so many notable critics seem so impervious to the emotion of the work? Why such indifference? Does intellectualism replace feeling? It’s so easy to say something is bad. It’s so easy to write, “One star, hated it, worst show of the season.” It’s much more challenging to reckon with and analyze a work. It requires research, but maybe no one does their research anymore. So my question, V readers, is this: when does the critique or review become insult and not insight? Injury and not intellect?

I’m going to propose a term to describe this movement in critical journalism: Extreme Critic Fundamentalism. I define this term as instilling fear in the hopes and dreams of young inventors in order to establish an echelon of tastemakers. There is a difference between getting a B- in Biology with a series of poignant red marks from your teacher and being given a spanking with a ruler by an old nun. The former we can learn from, while the latter is just painful. The artist is the general and captain of his or her artistic ship, always ready and willing to take the first blow and drown if an iceberg is hit. But in reviews, should critics not reveal all the scientific, mathematical, and pertinent information to explain why the Titanic could not withstand the blow, or why other cruise ships were successful?

  • The temperature of the water.
  • The construction of the ship.
  • The weight of the cargo.
  • The number of passengers.
  • The disorganization of the crew.

Where my argument leads is to the perspective space of art, which is subjective and not ultimately rooted in mathematics or physics. Is it not even more critical for fashion and art critics to be profusely informed not only in art history but in the subliminal? The public operates with the assumption that critics are experts in their respective fields. But are they? Does every critic have the soul to really receive a work in the transcendental sense? The out-of-body experience of art?

In the age of the Internet, when collections and performances are so accessible to the public and anyone can post a review on Facebook or Twitter, shouldn’t columnists and reviewers, such as Cathy Horyn, employ a more modern and forward approach to criticism, one that separates them from the average individual at home on their laptop? The public is certainly not stupid, and as Twitter queen, I can testify that the range of artistic and brilliant intellectuals I hear from on a daily basis is staggering and inspiring. In the year 2011, everyone is posting reviews. So how does someone like Ms. Horyn separate herself from the online pack? The reality of today’s media is that there are no echelons, and if they’re not careful, the most astute and educated journalists can be reduced to gossipers, while a 14-year-old who doesn’t even have a high school locker yet can master social media engines and, incidentally, generate a specific, well-thought-out, debatable opinion about fashion and music that is then considered by 200 million people on Twitter. Take Tavi Gevinson. She’s 15, and Rodarte created an entire project inspired by her. Her site is thestylerookie.com. I adore her, and her prodigious and well-written blog is the future of journalism. The paparazzi has similarly been usurped by the camera-toting everyman. That magical moment of the movie star posing in front of the Metropolitan Museum is no longer so magical. Now everyone has a fucking cell phone and can take that same fucking picture.

Why do we harp on the predictability of the infamous fashion critic? The predictability of the most notoriously harsh critics who continue writing their notoriously harsh reviews? Why give the elephant in the room a peanut if it has already snapped its trunk at you? That peanut was dead on arrival. To be fair, Ms. Horyn, the more critical question to ask is: when did the pretense of fashion become more important than its influence on a generation? Why have we decided that one person’s opinion matters more than anyone else’s? Of all the legendary designers I have been blessed to work with, the greatest discovery has been their kindness and their lack of pretense. They care not for hierarchy or position. They are so good, and so precise, that all that matters to them while they’re pinning their perfectly customized garment to my body is the way it makes me feel. Perhaps the pretension belongs in formaldehyde. And the hierarchy is embalmed — for us all to remember nostalgically, and honor that it once was modern, but is now irrelevant. Peanut.

The Model Issue (No. 74, Winter 2011)Edit

GAGA MEMORANDUM NO. 4

Date: NOVEMBER 2011

Re: EXTREME CRITIC FUNDAMENTALISM

From: M†SS. GAGA

To: STEPHEN GAN

Copy to:

MS. VREELAND
HAUS OF GAGA
NICOLA FORMICHETTI
V COLLECTIVE
LITTLE MONSTERS
THE WORLD
ART HISTORIANS
INTELLECTUALS
JO CALDERONE

My study of gender manipulation, though not a new endeavor in the fields of art and fashion, has been both revealing and terrifying — perhaps my most emotionally challenging performance to date. Beginning as an invention of my mind, Jo Calderone was created with Nick Knight as a mischievous experiment. After working together tirelessly and passionately for years, eating bovine hearts, throwing up on ourselves, giving birth to an alien nation and an AK-47, Nick and I began to wonder: how much exactly can we get away with? Given the nature of this V Magazine issue, an exploration of “the model,” I felt it appropriate to investigate, in diary form, how the past few months of my work have been a deliberate attack on the “idea” of the “modern model,” or, in my case, the “modern pop singer.” How can we remodel the model? In a culture that attempts to quantify beauty with a visual paradigm and almost mathematical standard, how can we fuck with the malleable minds of onlookers and shift the world’s perspective on what’s beautiful? I asked myself this question. And the answer? Drag.

Nick and I photographed Jo, omitted his biological sex, and shopped the photographs around to men’s fashion magazines. The cover of Vogue Hommes Japan, a major Japanese men’s publication, was a coup to say the least, exciting mostly because we had convinced the editors that Jo Calderone was a male model and had sold his look as the next big thing. Nick Knight, a photographer with intuition that borders on godly, wondered immediately if they would be able to feel my spirit in the photograph. He wondered, knowing good and well his photographs were marvelous and utterly masculine, if there was still no way to mask my intensity as a performer. What an interesting venture it was, because, in truth, really brilliant models have the chameleonic ability to transform into new creatures all the time. So why should I be any different? Was our experimentation devious? Or is it nobody’s business whether or not Jo has a cock in his pants? It was a few weeks later, after the cover was printed, that Nick said to me, sweetly, “Gaga, I believe Jo has to sing.”

I wrestled with this idea. Would it be convincing? What was the purpose of the piece? And if I were to do it, what would its significance be in relation to my work as Lady Gaga? Yes, this is me, but in the fantasy of performance I imagined (or hoped) the world would weigh both individuals against one another as real people, not as one person playing two. Lady Gaga versus Jo Calderone, not Lady Gaga “as.” That would be the intention of the process, to co-exist with an alternate version of myself — in the same universe. So I reasoned, how could remodeling my current image ignite a statement or revelation about me as an artist? What is the new model of the performer and how can I push the boundaries? The answer was that Jo would not just make a statement about me as performer, but would reveal things about me as a woman. I decided then that there was only one way to execute this piece: Jo and Gaga had to argue.

As I began to reckon with Jo, I found it important to excavate what he didn’t like about me, or rather, what I struggle with liking about myself. Concurrently, I felt it necessary to imagine what the public expects of me during a performance of this magnitude — the opening of the VMAs — and how I might destroy this expectation in a variety of ways. On a stage, the laws of fantasy are meant to be broken, but I have always found it difficult to bring my real pussy out there with me. (Or do I bring it out there and just don’t know it?) I have always feared that the reality of love, if brought into the spotlight, has the potential to destroy creativity. Needless to say, the line between fantasy and reality is blurred in my life, as this psychobabble may indicate, so I drew upon my personal experiences to initiate a deeper parallel. Do my lovers feel like an extension of my audience? Because I refuse to draw a distinction between what’s real and what is artifice, do they feel a part of the show? How can Jo become more relatable and lovable than I am?

During my performance and the three days I spent as him, I felt permission through him to confess things about myself as a woman, things I would normally keep hidden. In a way, it seemed that he could get away with a lot more than I can. He talked about his feelings, wore Brooks Brothers, smoked Marlboro Lights, drank beer on stage, and talked about what I refuse to discuss publicly: my relationships. It was by remodeling myself into something completely foreign, and in some ways crafting the anti-pop performance, that the complexities of “the model” began to unfold. For someone known as much for her image as for her music — and this has become my model — the presence of Jo in no way eradicated my spirit from the stage. I was still ever-present, and, in fact, more myself than ever. Jo had a clean slate. Jo had no past or future to answer to. Jo existed only in that moment, as I chose for him to.

By remodeling the “model artist,” “model citizen,” or “supermodel,” we can liberate the present. The transformation detaches the model from any universal paradigm and allows him or her to reinvent perspective in a pure, unattached moment. Within the different archetypes of our psychology, which part of ourselves can tackle an obstacle with more honesty or strength? Is it a farce to transform? Or is it an injustice to “the model” to treat him or her as a prototype? How will you remodel yourself and discover which model is best for today? Use every ounce of potential you have, raise revolution against what people expect of you, and tell the world this is not a rehearsal. This is the real me. And listen up, ‘cause it could be the most honest incarnation yet.

The Music Issue (No. 75, January 2012)Edit

THIS MONTH, LADY GAGA LETS THE DESIGNERS OF HER MOST RECENT COLLABORATIONS DO THE TALKING
GAGA MEMORANDUM NO. 5

Date: January 2012
FWD: NOTES FROM DESIGNERS
From: M†SS.GAGA
To: Stephen Gan

Copy to:
Ms. Vreeland
Haus of Gaga
Nicola Formichetti
V Collective
Little Monsters
The world

Giorgio Armani: It is always stimulating to work with Lady Gaga because it allows my imagination to roam freely in order to create genuinely theatrical stage costumes, as was the case on this occasion. Lady Gaga is an artist with a huge personality and amazing stage presence. I was attracted by her genuine interest in fashion and design, which she projects with a conviction that knows no limits — and which she definitely considers a vital ingredient of her career.

Lady Gaga in Armani Privé, backstage at the Bambi Awards, Viesbaden, November 2011

The winning submissions from our Drawn This Way contest, inspired by her Paco Rabanne looks worn at the 2011 MTV European Music Awards, Belfast, Ireland, November 2011 Top, from left: Jane Lane, Jamie Rearden Bottom, from left: Thulio Beacker, Anthony Taysub

Manish Arora (Artistic Director of Paco Rabanne): Daring. Far beyond fashion and beauty, Gaga’s style is unpredictable, iconoclastic yet iconic and out of time. She is now and tomorrow, between fantasy and reality … She is a statement of re-creating, a piece of art.

Karl Lagerfeld: Gaga gives the world her music and her talent, but the thing I like most is that she fights against boredom and banality. She also puts forth an ever changing, inspiring, and strong image — an image beyond fashion. She is an extreme concentrate of “zeitgeist,” freeing us from the heavy boredom of publicly displayed political correctness by being herself more than politically correct. Something in today’s world would be missed if there would be no Lady Gaga because Gaga is a Lady.

Lagerfeld’s sketch for Lady Gaga’s Chanel couture gown, worn for the unveiling of Gaga’s Workshop, Barneys New York, November 2011

The Sports Issue (No. 76, March 2012)Edit

GAGA MEMORANDUM NO. 6

Date: March 2012
FWD: More Pearls Please

From: M†SS.GAGA
To: STEPHEN GAN

Copy to:
MS. VREELAND
YANKEES
METS
THE BRAIN OF THE INDUSTRY
MIKIMOTO
MOLLUSKS
CLEOPATRA
ALL PLAYERS, COACHES, ALL-STARS, AND CONFUSED VETERANS

“Nobody likes the game that they’ve won over and over again to change.”

So for the Sports Issue of V, I suppose some of you wondered if I would vacation for the month. Perhaps I would come up with some benign excuse, or feign some sort of city-girl confusion: write about sportswear? Or sports where? When, in fact, I grew up a huge baseball fan. Google now “Lady Gaga at the Mets game,” and you will find a photograph of a not-so-sober version of myself flipping the Bronx cheer with my friends. Which deemed problematic, as we weren’t actually in the Bronx.* [See Footnote.] It was the first time in nearly two years that I was actually being scolded by my father—partly for misbehaving in public and partly for attending a Mets game. But that’s the beauty of baseball, isn’t it? I was able to drown myself in so much whiskey, beer, and Italian sausage that after two years of touring the world I: (A) completely forgot that I am famous, (B) was completely wasted indeed, wearing my costume from the “Telephone” video, and (C) am still confused as to how the paparazzi spotted me. What a lady.

Well regardless, this story came to mind when my editor e-mailed me for article copy for this issue and I thought, What a revelation! What a challenge I could rise to and truly show my appreciation for this thing we call “the game.” So, ladies and gentlemen, V readers, this is a theory on competition. The integrity of ambition. A Winner’s Verité. Look out fashionistas, in this issue when talking about sports, even you may catch a few home runs. Yes, I said that, home runs. Let me just put on my sports…where?

2011 was one of the most exciting and difficult years of my life. I made this internal pact with myself when I put out “Born This Way.” This time, when I “win,” I want it to mean something. How can every “win” be a force? Not a tiara, a pat on the back, or the cashing of a check, but how can I look out into the sea of fans and know that our “win” changed the industry and changed each other?
I wonder how many thousands of years ago the first pearl was discovered. In fact, I wonder who discovered it. Was it a fisherman? Or did Cleopatra, on her yacht, summon a mollusk? Did her fabulous male makeup artist hang it on a tiny spear and say, “Oh dahhhling, on your ears!” I thought of the pearl during my exploration of “the game” because as an accessory, pearls are the most game-changing and timeless of them all. There’s no crime or conflict surrounding them, they are natural and perfect, and they are gifted as a gesture of elegance and womanhood. For thousands of years they’ve never gone out of style, and to this day no one knows when or how they were discovered. They have no sense of time or beginning. They are cyclical in nature and in existence.

Christmas this year was the first time I really bought myself anything nice. I don’t equate money with style, nor do I equate it with happiness. I’m often content hiding in the back of places like Claire’s, schlooping costume jewelry into a basket.

However, it just so happened I was in Japan, and I decided to buy myself a strand of Mikimoto pearls. Why wait for a lover to buy you jewelry, lover yourself! After the year Japan had, and the experiences I’d shared with the people there, I thought it would make for a beautiful memory. The staff from Mikimoto arrived, we cracked open some champagne, and my buddy Brandon and I tried pearls on and swooned. I quickly decided that I couldn’t only buy one for myself. I would feel terrible. So I made it about the girls: one for my mother, my gorgeous and talented sister, and Bo, my best friend. It was to be a sign of our womanhood, a thank you for fostering mine, for my sister a sign of things to come, and for my mother a strand of pearls to represent each of the blessings she had cultured for our family over the years.

I lay down on the airplane back from Japan, tossing around some dashi, fondling my pearls. I watched the movie Moneyball for the first time. I began to laugh and smile as [Brad] Pitt talked romantically about the game. I suddenly imagined that my pearls were teeny-tiny baseballs. When a player hits a home run, the baseball is flung into an abyss of enigma and screams so great. It travels so far that only rarely is one caught in the bleachers. Where do these balls go? Where do all these wins get encased? Are they in a heavenly baseball land floating around for players who pass to acknowledge? Or do they disappear?
By the end of the film, we discover the truth about winning from our hero. It only matters if you’ve changed the game. Being kicked in the teeth is par for the course for this kind of win, a win that not only pisses off the team you’ve beat, but every other team, their coaches, owners, and even some of the greatest baseball players of all time. You’ve made your own set of rules and gone so far on your own talent, no one can possibly crack the truth behind your wins. You were either lucky or were cheating. Nobody likes the game that they’ve won over and over again to change.

Pitt expresses this as the central objective to his life, as we see a flashback to an old Oaks game. Batter hits and runs, doing what he does normally, running past first to take second, but trips, falls, and scurries back to first. He’s so focused on the game, so focused on the team winning, head so down into the dirt of the stadium, he doesn’t even realize he’s got a home run. The crowd roars, and he’s not sure why.

In this moment I looked down at my pearls, and I saw all the teeny-tiny home runs I’d hit over the past year. I knew some of them were more perfect than others, but I knew only an eye trained in pearls would notice. The thing about music is you’re not in competition with anyone else. You’re in competition with the psychology of the industry as a whole. You’re in competition with you. You must delve deeper and deeper into your creativity, history, and modernity to change not just this moment, but every moment that came before it. How can I hit a home run that will make every player question every run that was ever scored? How can I round third to home plate and bewilder some of the greatest players of all time? How can I change the game, until 30 years goes by and someone changes it again?

Sometimes my face is buried so deep in the work I forget to look up. Sometimes I don’t even realize I’ve won, because the stadium is either cheering or screaming so loud it doesn’t even matter. So this season, in the spirit of the Super Bowl and all things sporty, wear your pearls. Wild, cultured, real, or fake, wear them proud. And look up, or rather down, at all of your home runs. (Unless you’ve made them into a crown with a glue gun.) Then look up! In fashion and in life we all deserve more pearls, please. A moment of revelation to remember that we are timeless, we all matter, and every win like this is as important as the next. When you are changing the way people think, your life achievements are working toward the greatest accessory of all time: nerve. So collect your tiny baseballs, string your pearls, and remember that you are as timeless as the pearls on your neck. And if you forgot to be a lady and wear them, then shame on you.

The Travel Issue (No. 79, 2012)Edit

GAGA MEMORANDUM NO. 7
The Beauty Files

HOLD ON. BEFORE YOU READ, THIS YOU MUST BE AWARE THAT MANICURES ARE EXTREMELY UNDERRATED! YOU MAY ALREADY BE ROLLING YOUR EYES, BUT PLEASE LET ME GET A WORD IN ABOUT THIS!

I find that any woman—no matter how stylishly she is dressed—is instantly above the rest if well-manicured. I know this may sound harsh, but perhaps if I beat it into you, you will CUT THOSE CUTICLES. TAKE the time for yourself, do it more frequently, just to stay in a nice self-compassionate habit. Grab a coffee and a magazine, this moment is just for you. Also, if you don’t have the money, doing it at home by yourself is an excellent hobby (spring for fun nail products to make this more enjoyable), and tell your friends that manicure-related products make good gifts! If you are not pressed for cash, find and kidnap the best nail technician in your city and make her your best friend (when you’re trying to close that deal with Coca-Cola, your shiny talons will come in handy, I promise).

SIX REASONS YOU SHOULD DO THIS:
1) HAVING A PERFECT MANICURE INSTANTLY MAKES YOU FEEL BEAUTIFUL AND CLEAN.
2) YOU’LL BE READY FOR SEX OR TO PUT A PENIS IN YOUR HAND.
3) IT’S A WAY FOR YOU TO EXPRESS YOURSELF (CAREFUL HOW YOU DO THAT).
4) IT FORCES YOU TO SEE THE IMPORTANCE OF MAKING TIME FOR YOURSELF.
5) IT BOOSTS YOUR SELF-ESTEEM EVERYDAY.
6) IT PROJECTS AN IMAGE OF SUCCESS, WHICH IS GOOD FOR BIZ.

So, for my dear veteran salon goers, I’m including some more adventurous options and tips on how I like to do my nails. Thank you to my amazing manicurists, Aya, Emma, Marian, and Deborah, for always taking care of my prims. And to Freddie for gluing on my nails, Brandon for telling me when I need a manicure, and Tara for telling me I don’t. LADY GAGA

P.S. Ladies in lights, in the magazines, and on red carpets—know that I am judging your cuticles…but that’s about it.

NAIL OF THE MONTH
Push elegance. This is the Born This Way Ball nail, the one I wear in the show. It's meant to be the nail bed of an alien, pretty princess, or Polly Pocket fugitive-aka iridescent pink tone gel. Any question?

GLAMOROUS
Okay, this is an epic manicure-not for every woman to love, but for every women to try on or admire. Try these larger rhinestones for a cheaper take on crystals. I love the aurora borealis effect.

CLEAN
Can't go wrong. Goes with everything: work, party, sex, dinner. This nail is fab. I suggest getting them filed with an extra pointy to add some personality.

ART
For the creative!
I'M OBSESSED WITH THIS NAILS! It is TRUE RED LEATHER UPHOLSTERY. Great for a special occasion or photo opportunity. Careful when you are eating. Find a Japanese nail artist to make these for you- you need a good nail technician to put these off. The beauty is in the art of illusion. From far away they are a sexy, clean and rounded red, but more close-up your nails are teeny-they design handbags. The texture is beautiful.

SEXY
I love this nail because it's a little more dangerous. There is nothing sexier than a woman who could either kiss you or gun you down! I love to put a lover's initials in the jewels, it makes it fun!

P.S. Ladies in lights, in the magazines, and on red carpets—know that I am judging your cuticles…but that’s about it.

PHOTOGRAPHY SPENCER HIGGINS
NAILS AND MANICURE AYA FUKUDA
USING SWAROVSKI ELEMENTS
LADY GAGA ARTWORK RUBEN TER-SARKISSIAN

HAND MODEL CHRISTINA AMBERS (PARTS MODELS LLC)
PHOTO ASSISTANT JASON FALCHOOK
RETOUCHING VIEW IMAGING
HAND ILLUSTRATION ELI ROSENBLOOM
SPECIAL THANKS LANE BENTLEY

Dynamic Duos Issue (No. 82, March 2013)Edit

With only three albums under her belt, Lady Gaga is already a household name. But unless you’re working in the businesses of music or social media, you might not be as familiar with Troy Carter, Gaga’s manager and the genius behind her media presence. V sat down to talk shop with the guy who helped Mother Monster get massive.

How did you originally meet and come to work with Lady Gaga?
Troy Carter We were introduced by Vincent Herbert, who was her executive producer at her record label. You saw the energy when she walked in the room. She was very specific about her vision, all of the music was there, and all she needed was someone to help her translate it to the rest of the world, which is where I came in.

When did you first realize the potential social media had to affect Gaga’s career?
TC I think it developed because we were forced into it. We couldn’t get her record played on the radio and we couldn’t get the video on TV. YouTube and blogs were our platforms in the very beginning because the Internet was the only platform!

Is it true that Lady Gaga’s next record, ArtPop, will be released as an app?
TC The album is going to be an app. It will also exist in CD and digital form, but the primary experience will be as an application. It will be built around the tablet, but will have a mobile version as well.

How do you think the business of pop music will evolve?
TC This is the best time to be in the music industry. As sub-Saharan Africa and China go completely mobile, you have people who’ve never had access to the music we offer all of a sudden able to access it. I think we can reach a lot more people now. You’re going to see a lot more friction points for independent artists disappear, but there will be more artists than ever. You’ll have to look at making money through a different lens. Artists are going to be giving away music in exchange for different things, like data or purchasing a ticket or a piece of merchandise. There will be new ways to monetize music, but it may not be the music itself.

What is your most memorable experience of working with Gaga? Does anything particularly surreal stand out?
TC I think—and I can say this because it just happened recently—it was seeing her have a casual conversation with the President about gay rights issues. When you think back to six years ago, this girl from New York walking in with ripped-up stockings, and now she’s having conversations with the President about serious issues-—it’s a bit surreal.

What is next for the Troy/Gaga think tank?
TC I have no idea! We could have never predicted we’d be where we are right now, so I have no clue what the next five years are going to look like, but I hope it gets even better.

Article by Patrik Sandberg, Photography by Terry Richardson

SpainEdit

Vuelve New York! (No. 6, 2010)Edit

Photoshoot by Mario Testino

The Best of Visionaire and V magazine (No. 11, 2011)Edit

Una chica llamada Gaga
A girl named Gaga

Lady Gaga llegó a V en 2010 por medio de Nicola Formichetti, que pasó por la oficina un día para reproducir un clip de YouTube de la cantante entonces no tan exageradamente famosa. Y así, en la sesión de fotos para el número 60 de V, Gaga conoció a Formichetti y el amor creativo entre ellos nació y perduro hasta el presente. La primera de sus muchas sesiones fotográficas para V llevo a Gaga hasta las playas de Malibú para crear una serie de fotos sexys y deslumbrantes con Sebastián Faena, autor de las dos fotografías exclusivas que aparecen en esta página. Faena recuerda que la divo tuvo una visión clara de cómo quería salir en la sesión: "Pensé que elle debería tener cejas, pero no las tenía, así que le pregunté: ¿No quieres salir estupenda?", y ella le contesto, "No, lo que quiero es redefinir lo que el mundo considera belleza". Formichetti recuerda que "ella pensó que estaba loco porque le dije que estaba genial desnuda y quise fotografiarla de esa manera, en lugar de hacerlo con ella vistiendo todas las prendas que lleve para la sesión. ¡Pero, al final, lo hicimos de las dos maneras!". Después, Gaga se jedo fotografiar para V por Mario Testino (que admiraba "su carácter abierto con el que podía interpretar a la cantante según mi propia visión") e Inez & Vinoodh (los cuales afirmaron que "Lady Gaga es la Diana Vreeland actual!"), [...]

Lady Gaga came to V in 2010 by way of Nicola Formichetti, who dropped by one day to play a YouTube clip of the then not-as-hugely-famous singer. And it was on the V 60 shoot that Gaga met Formichetti and a creative love affair ensued. Her first of many shoots for V, [...]
Gaga to the beaches of Malibu for a series of sexy, scintillating shots with photographer Sebastian Faena, who provided the two exclusive, [...] previously unseen outtakes on this special [...] numbers that the star had a clear vision of how she wanted to look: "I thought [...] brows and she didn't, so I asked, 'Don't you want to look beautiful?' And she [...] want to redefine what the world considers beautiful.'" Formichetti recalls that [...] crazy because I said she looked great nude and wanted to shoot her naked [...] all the couture clothes I had pulled for the shoot. But in the end we did both [...] on to appear on V covers by Mario Testino (who admired her "openness to [...] according to my own vision") and Inez & Vinoodh (who say that "Lady Gaga is the Diana Vreeland of today!"), as well as write her own recurring [...] style column. From the beginning [...] V and Gaga were a match made in fashion heaven.

Photoshoot by Inez and Vinoodh (cover), Sebastian Faena (article)

OtherEdit

[1] Photo by Derek Blasberg

ReferencesEdit

LinksEdit

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