Vera Thordardottir is fashion designer graduated from Istituto Marangoni, London (June 2010). In February same year Thordardottir participated in FAD Fashion Awareness Direct competition and was chosen as one of 14 finalists to showcase her work on Vauxhall fashion scout. She received a special mention award from FAD. During her studies she trained with Hussein Chalayan, William Tempest, Poltock and Walsh and PPQ. After graduation Thordardottir was employed as a design assistant to the head designer of WALSH. After being approached by Vauxhall fashion scout as a candidate for their program and getting interest from numerous private clients Thordardottir decided to dedicate time on establishing her label and her A/W11-12 collection opened Reykjavik Fashion Festival in April 2011.