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Versace

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Versace

Gianni Versace S.p.A. usually referred to as Versace is an Italian fashion label founded by Gianni Versace in 1978. After the death of Gianni Versace, his sister, Donatella, changed the name to Versace. The label two main lines are "Gianni Versace" the ready-to-wear (RTW) collection and "Atelier Versace" (Versace Workshop) which is a haute couture collection.

During Lady Gaga's rise to fame in 2008 and 2009, she was spotted wearing many Versace sunglasses such as the updated model 676 in color number 900. In 2011, Donatella Versace opened up the archives to Lady Gaga who picked some outfits to wear during a month and for her music video for "The Edge of Glory".

Accessories

Handbags

Sunglasses

Each sunglasses have a model number (mod.) and a color number (col.) worn by Lady Gaga.

Mod. Update Z76 col. 900 BR

Mod. 465/A col. 915

Mod. 676 col. 900 Update

Mod. 372/DM col. 900 TO

Mod. R76 col. 900

Mod. 399 col. 961

Mod. 372/DM col. 852

Mod. 789 col. 900 TO

Mod. S99 col. 900

Mod. T76 col. 852

Mod. 402 col. 903

Mod. VE02120 col. 1002/87

From the "January Jones" Spring 2011 collection in gold black.

Versace Couture (Ready-to-wear)

The label main line also known as Gianni Versace Couture or Versace Couture which are ready-to-wear (RTW) collections shown during Milan Fashion Week.

Spring/Summer 1991 collection

Fall/Winter 1991 collection

Spring/Summer 1992 collection

Fall/Winter 1992 collection

Spring/Summer 1994

Fall/Winter 2000 collection

Spring/Summer 2011 collection

Fall/Winter 2011 collection

Fall/Winter 2012 collection

Atelier Versace (Haute couture)

The haute couture label of Versace created in 1990. These collections are shown during Paris Fashion Week.

Fall/Winter 1991 collection

Spring/Summer 1992 collection

Fall/Winter 1992 collection

1993 collection

Fall/Winter 1993 collection

1996 collection

Fall/Winter 1997 collection

Spring/Summer 2010 collection

Spring/Summer 2011 collection

Spring/Summer 2012 collection

Fall/Winter 2012 collection

Custom outfits

  1. Outfit made with a pattern from the Fall 20111 Atelier collection.
  2. Bodysuit, mini skirt and silver cap
    1. One sleeve black sequined body suit with silver metalic detailing throughout the bodice, at the exaggerated left shoulder, and at the right hip. The outfit is complete with a pleated black metal-mesh mini skirt and a black and silver cap encrusted with crystals, with seven mirrored prongs protruding from the top in the style of Lady Liberty.
  3. Gaga's jacket, bra, skirt, boots and the dancers leggings
    1. Black leather bra covered in Swarovski crystals connected with leather straps to a thick black leather collar with gold Versace mudsa medallion at the center.
    2. Black leather wrap-around skirt covered in Swarovski crystals and black leather strap details with gold Medusa buckle embellishments at the waistline and gold rings at the hem.
    3. Black leather jacket with gold
    4. Black boots covered in gold buckles

Menswear

Fall/Winter 2010 collection

Unknown collections

  1. Silk shirt
  2. ~1991, "Le maschere" silk shirt
  3. Versace Jeans, Gianni Versace Signature 1992 Spring/Summer, "Multi barocco" print
  4. Versace Couture ~1991, "Theatro" series silk shirt
  5. Versace Jeans
  6. "Rose" print leggings
  7. Mozart print leggins
  8. Jacket
  9. Versace Couture ~1991, Black and gold "Barocco" print

Spring/Summer 2014 campaign

Date October 28, 2013
Location London, UK Gb
Camera IQ160 by Phase One
Styling Joe McKenna
Hair stylist Garren
Makeup artist Lucia Pieroni
Creative director Giovanni Bianco

Lady Gaga is wearing "Yes, I Wood" dress by Assaad Awad.

Lady Gaga is wearing a silver 'Medusa' necklace, rings and a chiffon lilac gown by Versace.

This 3nd look was cut from the final campaign.
Lady Gaga is wearing a T-shirt with a skirt or a pair of jeans with a belt by Versace.

Lady Gaga is wearing a dress and holding a “Palazzo” bag by Versace.

Lady Gaga is wearing an outfit by Versace.

Lady Gaga is wearing an outfit by Versace.

Lady Gaga is wearing an outfit by Versace.

Versace Spring/Summer 2014 advertising campaign

Web
Magazines
Billboards

Concept

Marcus explained to Style magazine that they wanted Gaga to look like Donatella Versace for the shoot. He recalled that they didn't know the concept a few weeks before the shoot which at the time, Donatella revealed to them that Gaga wrote a song called Donatella. The song gave them the idea of transforming Gaga into Donatella for the shoot.


Was it intentional to make Lady Gaga look like a mini Donatella Versace in the campaign?
MA: Yeah! We were like, “What are we gonna do for Lady Gaga?” She’s done every amazing look. She’s been every kind of monster. But a few weeks before the shoot, Donatella told me that Gaga did a song called “Donatella,” and we said, “Oh, my God. This is it! She’s Donatella! She’s got to be Donatella!”
What was Donatella’s reaction when she saw Lady Gaga in her image?
MP: She loved it.
MA: She was so much fun. We listened to the song “Donatella” so loud on set, and on one side there was Donatella, and on the other side was Donatella. At one point, I said, “I think we should do the hair like this.” And then Gaga said, “Would Donatella wear it like that?” And Donatella said, “Yes, she would wear it like that.”


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